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1 1 (June 2023)

handle is hein.amenin/aeiaepw0001 and id is 1 raw text is: Key Points W Vhe some weapons systems possess the rmarks of a ranchise, more Arnerican military platforms should become franchise products, exported to the countries of the free worid and providing a steady stream of revenue for Amerca's derense industrial base. * Pou.rng time, effor't, and funds into new systems makes little sense when the US has best-in- the-world platforrns *at, when enhanced with existing cornnercia technologies, can form their owe spin -f franch ses. * Mor- tA mericn military hardware purcnased aboad trans ates into more spare parts for America's equipmen-, grater interoperabiiity betwNeen a ied systems, exportable training, and add.. on a sro for reinvestment into two-year upgrade yuces. Over $28 billion. That is the amount Marvel Studios has grossed worldwide at the box Mc with the 31 rmuovies that form its cinernatic universe M Paivel meets every mark of a successful franchise, possessing a common brand, a common storyline, and profts that enable pro- du ction ceen more films in t- ftranch ise. There are many othe r xamtple s of dlm `ranchises; some o` the. are successfu and others not so much, The key to a sue- cessfdl tim f ran hiNe seems to be a caretn balare of i.nvestment to keep thc tims fresh while tot deviating too much from the storyltin, The US j imiltary should t k a lesson or two frorn tne inovie studios and consider how to make its own fran- cses, no t P n- ead storylines but ot military hard - ware. While sone weapons already possess the marks of a frai'cis, nire Anmarican miitary platforms should becmne francise products, exported to the countries o the free -vrld and providino a steady stream of iev- enue for America's domestic defense industrial based The benefits of franchise platforns go beyond steady revenue, however. More Anercan military hardware purchased abroad translates into more spare parts for America's own equipment, greater interoperabil- ity between allied systems, more exportable training, and additional profits for reinvestment into two-year upgrade cycles. h.e iiurret defense strategy of divest to invest has put US mnilitary sertics on a pith to forging ahead with deiades-long 'new builds that they deem ceutral to their n odernization efforts, -while ridding themselves plattorms In present use. This, however, is likely a doomed path; instead, the sernices should declare and commit to already-existing, best-in-the-world minlitary hardware franchises. Nw builds such as the Armys Future Vrtical Lift (FL) program and the Air Force's Next Generation Air Dominance (NGAD) program may contain useul leap-ahead technology, but the costs of pursuing the platfi-ris wath-n th'ese programs have historically outweighed their benefts, at least for the past 40-plus years.

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