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riendishorirn-the rc 0catior of aru fact rir;, supply chairs, or bo'th away fromn China and
other geopoliticaiy riskycountries toriendier  hnes- -asqcme a nuch -desired obectivefor
Western comparies.
Srince coutrie thatcould ben it fror'n rirdshorirn w;ill r  e ab t rep licate .h dr n -S
tages, they shourd tearn up with ore or rnore neighbors to offer prospective friendlhorers
combined  solu-ions.

The solutions souLd inrclude corvenint logistics rinuding across borders); easto-handle
taxation adr tar.if rules, ncluding for comonr:enCs crossing boer ccveral times; and the
reroval of red tape.

Frierdshorirg companies shouid clear y communicate their plans: as tsterrn custorners ar
the wider oublic are liely' to strongly support such moves They should ilso seek advice from
manufacturers that have rnoved production frorn China in recent years (for oractical rather than
georoiitical reasons).


The 202  cord of the year in the English lang rage was,
den  7ding on th dictionary consulted, gomlin mode
(w.hi  should technically be labeled a ph'rase), aslight-
i:g, wonman, or perm.acnis' It Could juSt as w eI have
been fridshoring-the   act of moving parts of man-
3acturi.g fri-m geopolitically risk' coun.tris to frierd-
Iler ones. At the beinning of the year, the term barely
existed; to the extent it was mentioned, it was in a less
quiet discussions amniong business leaders. By the end
of the year, vth Russia's war against Ukraine continu-
Ing and the confro:ntation between Chin:a ard the West
accelerating, riendshoring had become not just a buzz-
word but a mater of urgency fr west ern businesses.
   What's less cl ar ho-ugh, is how riendshoring is to
be executed. What are te  detis  rvolved in moving
crucial parts of a naanulcturing chaIn fom. one coun-
try to one, two, three, or more repla-emient countries?


This report analyzes the challenges and presents steps
for companies and destinartion cantries.

Background

ffshoring  Was tie defmliing feature of business in the
1990s, BetveeJ 1993 end 2o01, the number of U vork-
ers employed in m aneufacring pliunm ted froniear v
7.6 niliion to just over 1o million?- So dramatic was the
manufacturing exodus that when George   v. Bu'h 5s-
ited China in 2005, Dave- Letterman annrr  ce d that
President Bush is or an eight-day tour of Asia. He's vis-
itirggAmerwan jobs.3
   Europe-based companies offshored, too, first to the
countries that had previously been behind the Iron
Curtain and theo to China. Yes, China, which off ered
not just a nassive population moving to niiddle-class

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