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1 1 (March 18, 2022)

handle is hein.amenin/aeiaegu0001 and id is 1 raw text is: Key Points
 When rviyed, consumers treat tinancial security----protection against i  fraun-
as their tormost privacy concem Other top interests include personal securi y, reputa-
tion, and autonory.
Privacy values that rank less highly than others ncude  eniera I corrtroi o pe rnay iFor-
mation, rairness, peace and Oui.t, and resistance to commercia uses of personal intor-
ranior.
Distinguishing among privacy vajues may help policyrnakers, businesspeople, academ-
ics, and others ard:dr.ss challenges in personal-inforrnation correction, retention, use,
and dissemiatiorn.

Studying public opinion about privacy is made di-
dealt by at leas two problems. ine is that tbe
word privacy refers to nany different int.rsts
people hav . The same poll asking a bout privacy
may incline one respondent to t ink about identity
raud, another to think of unwanted phone calls,
and a third to think of keeping safe from a preda-
tory ex-spouse,
I explored the full. iange of interests in a report
titled 1iaci mad the Four Catgories a' inrmawt;n
'chnologY. Tte valuets that fall under the pri-
vacy umbrella includ  fairness, personal securit,
financial security, peace and quiet, atonomy,
integrity against commodification    (or anti-
commercialism), reputation, and the ability to
control others' access to one's personal infor-
mation. Polls that fail to disentangle these many

values may offer poor guidancr about the true na-
ture of publl, opinion  nr pia cy and relaed va
tes.
ie second chaIlege is rooted in the fact that
privacy in its strongest scnw-control of others'
access to i nf miation-----is an economnic good Peo-
ple routitely share infnrmation about themselves-
trading aw ay their privacy, if you wl-to access
other goods By sharing information, people gain
thng ranging from  'ero-price internet services
i.e., unpad but with costs coming in other for.rms)
to richer interpersonal relationships.
Eveone wants mra    e for less, thodug  People
woiuld like free online services and apps without
the background data trade. They would hke excel-
lent fInaneial reputations witaout sharing their
savsng and spending habits. And they womiuld like
rich interpersonal relationships without sharing

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