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1 1 (January 18, 2022)

handle is hein.amenin/aeiaefo0001 and id is 1 raw text is: Do Drgmakrs evene Taget

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anuary 2022

Ihr i's  debate abut whether reuating erIg pices i d icare  i;lead .anlatu;rmrs to
comnsAe by ncas:n revenues r ' he unre7;mul>d mm    imreC. We 01   .o-k?
n Oh q ueson oyconsiderIC how n A n*-u'acrer 'r-spodd n a reated set in-- -v  C hy
lost revenues duto b''7 liOiia cn  in the E U(pOOn Nion b_.u. rnahintaiinled y inoy NCl i
te un reg ated U.: mr ke o. We show hae, -es.- p ite sha redu cins to net rEvenues in e EU,
hr was nvan i ~o~aff setting necroase i L v nwe revenu   *ven  t igir:akers *i(- *the same
'heoeticai abiLity to rake up losses as Khey WOu)d under Med&icar-speif:C rate regulation
These data are consistent with mranufiacturirs rdy using hirc ful market powfei in the US,

There is ongoing debate about whether the tederal
gove1r nsent shoutd actively regulaie drug pris n
the Medicare program  and how this might affect
the co:mmerEial bAMlh care market, in particular,
some argue that regulating preces only itin the
Medicare market would k-ad drug manutacrurers
to cornpensate for the lost revenue by increasing
revenues s termmsi.-ng f-romin the cornImercial nmarket
(Ainerican Benefits Council et al. 2o  1 This rev-
enuc targe-tirng IhypOthles i posits that dring manu--
tacturers target a certain level of earnings for a prod-
ct, so reducing revenues in one rnarkect wouod
cacse manufacturers to increase revenues in the
remauing munregulated markets.
i' oremtially, there is reason to question whether
drug manufacturers can successfully recoup lost
Medicare revenues sin   he commercial market
kAJlr- 2021). Drug prices in the commercial mar-
ket (and the crit    edic-are ma rkzer) stem trorn

negotiations beoinween drug manufacturers and pur-
chasers (often an insurer, ph.a rnsacy b'nefi ta.-
ager, or hospital where the resuting price re'fects
mbe mar em power of each. That market power stems
from various sources, such as the drug's clinicat
efficacy andsr the competitive landscape facing the
purchaser or drug manu-acturer,
Utilization tevels arc partialiydetermnined through
this process and are a f-ncton 01prnce ievels and for-
nulary placen  n, arnon'g othcr factors. The in tro-
oduction oh rate regulation in the Mcdicare progranm
would not, at 1.ast direty alter the maries power
o either parry in commercial market negotiations.
If cdrugmakers could nevertheiess increase revenues
n the eommerial market following a reduction in
Medicare prices, it would imply that they hold bar-
gaining leverage that thev choose to not atilize at
present.

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