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Key Points

    he C(nadIan povinceof Ouebec totally ro d itsl- Ifin the space of two genera-
    tions, %i' HI iirir , with M. :0 so. dn  QueO t Reo luton i fth-    960s, .ioving  . hat sc... . :
    carn change,

    French C)Kebec, nc..o so o.g ago sau(nclly Ca.hoiic, rural-bosed, andi 'ary of usinss
    with a deep-seatd s   of inrrt alyt. vr   siai dominat Anilo poaro:.,
    is today a general y se.!f-confident sociey wh a vbia. dtpreneuroi rjss, proving
    that social iivides can b ,.Ove icone.
    ]-he transormatIon was no amdent; it vas the outcome of four pokiy choi- es at -he
    OWerN a'd provincial Ave: (1) i'.a:Iir01g and rfoi.if. pubic education, (12) ceag
    roe- models anid te captilism, (3) ugrading the Frenar cr h language as a vehicle t)r
    social advancemel, and (41) st-otrlrgher:ig Mo;real as a global ciltywitt a strong co I
    PC myt Cu e.


On October 1, zoS., the province of Quebec elected
an unabasedi.y pro-enterprise government, wth
Frangois Legaui, the new premier, freoly aunting
his baground as a successtfu buminessman and
cofounder of Air Transat, a holiday airfine. The
premier's peisonal backg rund and association
witi a successful. Moltreal-bascd corporaton
marked a long jouriey t.'iat transformed French
Quebec. Not so long ago, a businessman premier,
let alone a Quebecois--bred global Corporation,
wound hzave been tLinnaginable.
  irench Canadians (t:e term used before Que-
b-cois became fwhb i.able) were not made for
business or at least that was the popular pxerception;


business was not their place, nor should they aspire
to it. I n this report, lattempt to mxp]ain whant I. Cal
Q uchbecs entrepreneurial revolution But before
that, we need to begin with a history lesson,


French Quebec Before: Enterprise
Throdled

An Amcriean arriing in Quebec in the l95os would
have discovered a surprisinglIy honogeneous soci-
ety that was ove..helnMninfv French and stil in
inany ways trapped in a premodern woiLL 1\lthough
showv irtg all the outward trappings of indJustriali-
zation -plants offices, and motorcars -it sem-ned


N' . T   --J i-.-

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