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1 [i] (1985)

handle is hein.amenin/aeiacoq0001 and id is 1 raw text is: THE MASS MEDIA IN CAMPAIGN!'84 More and more politicians, journalists, and academics, as well as the public at large, believe that a politician must be good on television to win a major election. To monitor the actual influence of the media on the American political system, Public Opinion magazine commissioned the articles collected here. Many of their findings run sharply counter to conven- tional wisdom: * Paid political advertisements had almost no effect on the Democratic presidential primaries. * Candidates who spent the most on primary campaigning usu- ally lost to candidates who spent less. * Network news showed almost no political bias in covering issues of the campaign. * Less is spent per voter on campaigns in the United States than in most other democracies. * The American people have not turned against the media in the 1980s. The articles present new evidence on the main questions con- cerning the role of the media in interpreting and shaping American politics: Is too much attention paid to the Iowa caucuses and the New Hampshire primary? What are the techniques, costs, and effects of broadcast political advertising? Does television coverage of the national party conventions lack balance and political insight? Does American journalism face a credibility crisis? Is network news guilty of a liberal bias? What power does television news wield in influencing elec- tions? Do election-night projections affect late voting? The articles -collected here originally appeared in Public Opin- ion, a lively bimonthly that provides analyses of social trends and public policy questions. Seymour Martin Lipset and Ben J. Wattenberg are coeditors. THE AUTHORS of these arti- cles reflect diverse perspec- tives. Syndicated columnist Nick Thimmesch analyzes the print media. David Ger- gen, former director of com- munications in the Reagan White House, writes about the crisis of confidence in the media in the 1980s. Michael J. Robinson, director of an AEI- sponsored study of coverage of the 1984 campaign by the three major networks, is the author of several articles and coeditor of this collection. Austin Ranney, his coeditor, is the author of Channels of Power: The Impact of Tele- vision on American Politics and the codirector of AEI's Political and Social Processes study center. Also codirector of this center, Howard Penni- man is the editor of AEI's distinguished At the Polls series. And William Adams, Stephen Bates, Maura Clancey, Edwin Diamond, Laurily Epstein, Barbara Farah, David Moore, and Gerald Strom, all academic students of the mass media and politics, test many of the leading scholarly theories. -i :71 0L r) CI. American Enterprise Institute edited by Michael J. Robinson and Austin Ranney A source of consistently convincing analysis. George Will, columnist The American Enterprise Institute ... has been erupting with books, pamph- lets, and new magazines. One of its liveli- est contributions is a bimonthly maga- zine called Public Opinion. Allen Otten Wall Street Journal American Enterprise Institute for Public Policy Research 1150 Seventeenth Street, N.W. Washington, D.C. 20036 The range of issues you have covered is comprehensive; your authors are lead- ers in their fields; and the articles are concise, factual, and readable.... You have brought out one of the finest new publications in recent years. Howard Baker former Senate majority leader ISBN 978-0-8447-3582-5 1||1 | 90000> 9 780844 735825 (

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