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1 [i] (2003)

handle is hein.amenin/aeiacno0001 and id is 1 raw text is: 









                                  In the days following the Septem-
                                  ber 11, 2001, attacks on the World
                                  Trade Center and  the Pentagon,
                                  public trust and confidence in the
                                  federal government soared, despite
                                  a catastrophic failure to detect
and  deflect the terrorist attacks. That Americans trust in the federal
government  in times of need  is no surprise, but at least since the
early 1970s,  most  Americans   claimed  not to  trust the federal
government  most of the time. In The Generation of Trust, David C. King
and  Zachary  Karabell show   that the rally-around-the-flag effect
Americans  have seen since September  11  is part of a longer trend
partly driven by two  new  generations-Generation   X (born  1961
through  1975) and  Millenials (born after 1975). The authors look
at why  those new  generations trust the government and  especially
the U.S. military more deeply that their Baby Boomer  parents ever
have done.
   Relying on extensive polling data, The Generation of Trust explores
the generation of trust in the military that has taken place since the
end of the Vietnam War. King and Karabell focus on the performance
and professionalism of the U.S. military largely since the end of the
draft and the beginning of the all-volunteer force in 1974. In addition,
they consider careful use of advertising, movies, and the news to por-
tray the military's improved performance and professionalism in the
best light.
   The Generation of Trust is an important and illuminating study of
how  the military gained and sustained the public trust and also how
other institutions can emulate the success of the military in improving
their images.


University.


pi


is associate professor of public policy at Harvard
           holds a Ph.D. from Harvard University


A      American Enterprise Institute
      for Public Policy Research
      1150 Seventeenth Street, N.W.
      Washington, D.C. 20036


Cover Design by Amber Wilhelm


CURRENT   AFFAIRS


$15.00


ISBN  084474188-4
                  S 1 5 1500



9 rf 808 4 741888


A  penetrating look at why today's generation looks up to the
    military more  than its Baby Boomer  parents ever did




















    HOW THE U.S. MILITARY

HAS REGAINED THE PUBLIC9S

CONFIDENCE SINCE VIETNAM

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