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1 [i] (1978)

handle is hein.amenin/aeiabuq0001 and id is 1 raw text is: 






Prices and Consumer Information: The Benefits from Posting Retail
Gasoline Prices, by Alex Maurizi and Thorn Kelly, estimates the
benefits to consumners from posting prices in the retail gasoline market
and from advertising by gasoline manufacturers. Several major cities
in the United States prohibit the posting of retail prices of gasoline
on large signs visible to passing motorists. Maurizi and Kelly test
a sample of fourteen U.S. cities and find that where price posting is
more intense, retail prices are lower, The authors estimate that in
1975 consumers could have saved as much as $322 million to $813
million, depending on market assunptions, from the posting of retail
gasoline prices. The impact of price posting is found to be greater
among major brand stations, This supports the contention that
manufacturers' advertising stimulates competition by creating product
identifiability and by simplifying consumer search.
    Alex Maurizi is a research scientist with Battelle Memorial Insti-
tute in Seattle. Thorn Kelly is an economist with the Energy Resources
Conservation and Development Commission in Sacramento.


$2.75


      American Enterprise Institute for Public Policy Research
>-. __-  1150 Seventeenth Street, N.W., Washington, D.C. 20036


ISBN 978-0-8447-3295-4



91    1111   1191 90100I


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