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Key Points
T hisr reprrt examines how much media attention toward career and t chnalI eucation has
grown and how that compares to other prominent 21st--century education reforms over the
past wo decades
S inue 1998, the number ofartkcles mentioriing ud, eer arn te,' ,r,., a educaon has~ irncreasedA
mor- than a h undredfold Since- 2()12, media mentions have doubled.
This hei gltene d interest n career an. techica I edu ation is prt oa larcer trend entailing
increased attention to skills training. For example, media mentions of workforce develop-
ment increased bya factor of 13 in the past two decades.
Career and techricai educatior's rise has been nusually Ilong-running when corpared to
othelr 2ist-century education rerorms-such as No Child Left Behind and Cornnon Core--
and is especially notable for an idea that generates little controversy.
Over the past couple years, career and technical edu-
cation has garnered a !ot of attention. Politico reported
that 49) states and Washington, DC, enacted 241 career
and technical education reiated laws, executive
actions, and budget provOisions in 2o17.1 ']he National
Governors Association has tagged career and technical
education as one of its -2. priorities, and Jobs for the
Future has observed that career and technical educa-
tion has become the 'next best thing' in high school
reform.2 A o18 AEI study found that career and tech-
nical education was the only education issue a majority
of gubernatorial candidates supported.3 Meanwhile, a
2o18 analysis reported that the number of high school
students concentratnpg n career education rose
2 percent, to 3.6 million, d1ring the past decade.4
All this raises a big question, given education's long
experience with fads and shifting sentiment: Is the boom.
in career and technical education one more fad, or does
it reflect something more substantial? That answer mat-
ters for how much attention this push deserves from
educators, parents, and policvir-akers.
in a stab at addressing this question, we examined the
media attention devoted to career and techuical cduca-
tion over the past two decades-and how that compares
to the attention devoted to other popular 1st -century
education reforms.
We used the search engine LexisNexis (a database
of news articles from national and international media
outlets) to identify the number of articles each year
that nmentioned career and technical education and,
for comparative purposes, other related terms. We
searched for career and technical education rather
than CTE to not inadvertently include articles about
ch-ronic traumatic encephalopath;, a degenerative
brain disease that has received extensive coverage for
its impact on former football players' health.
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