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1 1 (1994)

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                                                 Broadcast  content regula-
                                                 tion has failed miserably,
                                                 and  will continue to fail.
                                                 So say the authors of
                                                 Regulating Broadcast
                                                 Programming   in their com-
                                                 prehensive review  of past
            Thomas  G. grattemnmar               and  present efforts to regu-
                                                 late the content of radio
                                                 and  television. Thomas G.
                                                 Krattenmaker   and Lucas
                                                 A. Powe, Jr., argue that
                                                 such regulation should be
                                                 based  on the same princi-
        ples used for print media, where control of editorial content lies in
        private hands instead of in the government.
                Krattenmaker  and  Powe look at the wide variety of constitu-
        tional, historical, economic, and common-sense issues that content
        control generates. They begin by explaining the origins of broadcast
        regulation and show how  normative economic  theory might portray
        the appropriate role of government regulation of a public good. The
        authors then review the principal content regulations and the statutory
        and constitutional standards under which broadcast licensees operate.
        After critically analyzing such regulation, they outline a radically dif-
        ferent set of legal and regulatory policies and principles for regulating
        the content of broadcast. These are the rules that govern all other
        mass media  in the United States.


        Thomas  G. Krattenmaker   is Dean and Professor of Law at the
             Marshall-Wythe  School of Law, College of William and Mary.

        Lucas A. Powe, Jr., is Anne Green Regents Chair, Professor of Law,
             and Professor of Government   at the University of Texas.



The  MIT  Press
Massachusetts Institute of Technology
Cambridge, Massachusetts 02142
KRARH
0-262-11195-0
The  AEI Press
Publisher for the American Enterprise Institute
1150 17th Street, N.W., Washington, D.C. 20036   9780262 111959

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