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Key  Points

  *  In this analysis, we compare the tone of press coverage of charter schooling in 2005
    with that in 2015.
  * Charter coverage became more opinionated and more negative between 2005 and
     2015.
  *  In 2005, 73 percent of articles were neutral and 12 percent were negative, whereas by
     2015, 53 percent were neutral, and 28 percent were negative. This occurred despite
     public opinion of charter schools becoming dramatically more positive during that
     time.
  * Opinion pieces made up a much larger share of charter school coverage in 2015 than
     in 2005. In addition, race became much more prominent in charter school coverage
     over time, with the share of articles that mentioned race rising from 7 percent in 2005
     to 16 percent in 2015.


In a recent brief, we explored the question of how
the press covers charter schooling. We found that
the tenor of 2015 coverage was broadly mixed, but
more negative than positive. On the whole, the
analysis suggested little support for oft-heard
claims that the media are strongly biased for or
against charter schools.
   One question raised by that analysis is whether
the tenor of charter school coverage has shifted
over time. After all, public opinion of charter
schooling has become much more favorable over
the past decade. In zoo5, Gallup reported that the
public supported charter schools by a relatively
narrow margin of 49 to 41 percent. By 2015,
support for charter schooling had ballooned to 64
to 25. In other words, the margin of support grew


from 8 points in 2005 to 39 points a decade later.'
Did the media coverage reflect this shift? In the
following analysis, we examine that question,
comparing the tone of coverage in 2005 with that
in 2015.

Coverage in 2005 and 2015

We  previously analyzed articles from 2015 in
national, mainstream newspapers (the New York
Times and Washington Post); education outlets
(Education Week and Chalkbeat New York); online
magazines (Slate and Salon); and various smaller,
regional newspapers (taken from the LexisNexis
database).2 In 2005, however, Chalkbeat New York
did not exist, and the Slate and Salon archives for


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