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Bringing Market Discipline to

Health Care Is Complex, Difficult,

and Necessary


By Joseph Antos and James C. Capretta


September 2017


The provision of medical care is inefficient, which makes health insurance needlessly expensive.
Market discipline can eliminate waste, but only if consumers have an incentive to get their health
services from cost-effective systems that deliver higher-quality care at a lower price. Policymakers
must change the tax treatment of job-based insurance, reform Medicare, and adjust health
savings account rules to ensure consumers can reduce their costs by opting to get their care
through efficient managed care arrangements.


American health care is inefficient. Numerous
studies have shown that a lot of health spending
could be eliminated without harming consumers
or reducing the quality of care (Lallemand 2012).
A widely cited report from the Institute of Medicine
(TOM) estimates that about 30 percent of health
spending is wasted on unnecessary services (JOM
2012). Even with the recent slowdown in spending,
health care costs continue to grow more quickly than
the economy does (Keehan et al. 2017). That is
unsustainable, consuming resources that individuals,
families, communities, states, and the federal
government could be spending on other priorities.
   The largest contributor to this inefficiency is
poorly structured market incentives that reward
more health services rather than better health
outcomes. It is not that health care providers,
insurers, and others in the health sector do not
respond to financial incentives-they do, but current
incentives do not promote a market focused on


delivering to the consumer the highest-quality care
at the lowest possible cost.
  With a heavily subsidized third-party payment
system in which fee-for-service medicine dominates,
the health sector is characterized by fragmented care,
duplicative services, unnecessary mistakes, and uneven
quality. Attempts to resolve those problems have led
to excessive overhead, with reporting requirements
and other regulatory burdens that drive up costs and
increase the hassle for providers and consumers alike.
  As Republicans have struggled to replace key
features of the Affordable Care Act (ACA), they have
argued that their proposals would lower premiums
(Schultz 2017). However, Republican legislative
proposals have not addressed in a systematic and
convincing way how they would establish the market
discipline needed to accomplish that goal.
   Critics of the ACA would have a stronger case if
they grounded their proposals in a larger vision for
addressing the relentless pressure of rapidly rising

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