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15 St. Thomas L. Rev. 727 (2002-2003)
The Great Cookie Caper: Internet Privacy and Target Marketing at Home and Abroad

handle is hein.journals/stlr15 and id is 737 raw text is: THE GREAT COOKIE CAPER: INTERNET PRIVACY AND TARGET MARKETING AT HOME AND ABROAD JASON A. KOTZKER* TABLE OF CONTENTS I. Introduction .......................................................................................... 728 II. The Game: E-Consumers are Entitled to Privacy Protection ............... 729 A. U.S. Constitutional Guarantees .................................................... 730 B. U.S. Supreme Court Caselaw ....................................................... 731 C. Common Law Privacy Torts ........................................................ 732 HI. Getting Personal: Surfers' Privacy is Violated by Dissemination of Personal Inform ation ............................................................................ 733 A. Cookie Technology & The Collection of Information ................. 733 B . Targeted M arketing ...................................................................... 734 C . In re D oubleC lick, Inc .................................................................. 734 IV. Industry Self-Regulation Does Not Adequately Protect Privacy R ig hts ................................................................................................... 7 3 8 A. The Network Advertising Initiative .............................................. 738 B. The Platform for Privacy Preferences Project .............................. 741 C. The American Civil Liberties Union ............................................ 743 V. The Debate Over Future Regulation .................................................... 745 VI. The European Union Model ................................................................. 747 A. Data Protection History in Europe ............................................... 747 B. The European Union Data Protection Directive ........................... 749 C. Third-Country Coverage & the Safe Harbor ................................ 752 V II. EU -U S Interaction ............................................................................... 754 V III. Results and C onclusions ...................................................................... 755

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