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1 Michael C. McCarey, Recommendations for a Final Funeral Practices Rule 1 (1981)

handle is hein.usfed/recffpr0001 and id is 1 raw text is:                                                    UNITED STATES GOVERNMENT

  DA,,:June 29, 1981                        memorTndum
REPLY TOMichael C. McCarey, Assistant Director
^nOF:    for Professional Services          (    ILA

SUBJECT: Recommendations for a final Funeral Practices Rule


    TO: Commission







            The attached papers set forth the Funeral staff's
       recommendations for a final rule.  I agree with the staff that a
       rule is needed and I fully support most of the provisions they
       have proposed.  But several provisions go beyond what I feel is
       warranted and I do not support them.  This memorandum is intended
       to explain where I differ with the staff.  I also discuss why I
       join the staff in recommending that industry be permitted to use
       an alternative form for disclosing prices.  This discussion is
       included because of staff's and my disagreement with the Deputy
       Bureau Director on whether an alternative form of price
       disclosure should be allowed.


       1.  General Analysis

            The proposed rule is based principally on the strategy that
       by making the market for funeral services more competitive, it
       will make it more efficient and more responsive to consumers'
       needs.

            But the rule also contains several provisions (discussed
       specifically infra) which reflect a skepticism that this market
       will ever become sufficiently competitive to respond adequately
       to consumers' needs.  These provisions are attempts to guarantee
       through regulation benefits that a competitive market should, at
       least to some degree, bring about.

            This skepticism is understandable.  The funeral industry
       will not become a better servant of consumers' needs until
       consumers1 resist being manipulated and begin to make purchase
       decisions that reward sellers who respond to their needs and




       1 Or at least a substantial number of them.






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