About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline

2014 Guidelines Idaho Attorney General Reports and Opinions 1 (2014)

handle is hein.sag/sagid0091 and id is 1 raw text is: STATE OF IDAHO
OFFICE OF THE ATTORNEY GENERAL
LAWRENCE G. WASDEN
April 16, 2014
The Honorable Jason Monks
Idaho State Representative
1002 W. Washington Dr.
Meridian, ID 83642
THIS CORRESPONDENCE IS A LEGAL GUIDELINE OF THE
ATTORNEY GENERAL SUBMITTED FOR YOUR GUIDANCE
Re:    The Idaho Unfair Sales Act
Dear Representative Monks:
You have asked the Attorney General for information regarding the Idaho Unfair Sales
Act, Idaho Code § 48-401, et seq. (the Act). Specifically, you have asked whether there is
separate Idaho law addressing the issues of below cost pricing and deceptive advertising should
the Act be repealed.
This letter will first provide an overview of the Act and its history. Thereafter, it will
address remaining available Idaho law regarding below cost sales and deceptive advertising,
should the Act be repealed.
I.
UNFAIR SALES ACT BACKGROUND
A.     Legislative History of the Unfair Sales Act
The Unfair Sales Act was originally enacted by the Legislature in 1939. See 1939 Idaho
Sess. Laws 427-431. The Act, among other things, declared the practice of selling certain items
of merchandise below cost in order to attract patronage to be a deceptive form of advertising
and an unfair method of competition in that it tends to create a monopoly in commerce. See
Idaho Code § 48-404. The Act also prohibits deceptive advertising. Idaho Code § 48-412. The
Act made it (and still does) a misdemeanor to sell goods below cost and authorized civil actions
for injunctive relief and damages against below-cost sellers. See Idaho Code §§ 48-405 and 48-
406. The original Act placed the duty of prosecuting violators on each county's prosecuting
Consumer Protection Division
P.O. Box 83720, Boise, Idaho 83720-0010
Located at 954 W Jefferson, 2nd Floor
Telephone: (208) 334-2424, FAX: (208) 334-4151
(800) 432-3545, Toll Free in Idaho: TDD Accessible

What Is HeinOnline?

HeinOnline is a subscription-based resource containing thousands of academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Contact us for annual subscription options:

Already a HeinOnline Subscriber?

profiles profiles most