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6 J. Eur. Consumer & Mkt. L. 1 (2017)

handle is hein.kluwer/jeucml0006 and id is 1 raw text is: 




                                        Journal of


 European Consumer and Market Law


                                      EuC1VIL 1/2017        Volume 6
                                    14 February 2017        Pages   1-48
Editors: Prof. Dr. Christoph Busch, Universitat Osnabrick - Dr. Alberto De Franceschi, Universith degli Studi di Ferrara - Dr. Mateja
Durovic, City University Hong Kong - Dr. Joasia Luzak, University of Exeter - Prof. Dr. Vanessa Mak, Tilburg University - Prof. Dr. Jorge
Morais Carvalho, Universidade Nova de Lisboa - Dr. Kristin Nemeth, Universitat Innsbruck - Prof. Dr. Rupprecht Podszun, Heinrich-Heine-
Universitdit Dusseldorf - Dr. Christine Riefa, Brunel University London
EMail: editors@eucml.eu





                                                 Editorial


                                 Consumers and the Data Economy

      On  10 January, the European  Commission  published another  batch of communications, staff work-
      ing documents   and consultation papers that are highly relevant for European consumers.  Among
      them  is Communication  COM(2017) 9   final on Building a European Data Economy,   accompanied
      by  staff working document  SWD(2017)   2 final and a public consultation running until 26 April.
      While  clearly putting the stress on questions such as restrictions to the free flow of data by data
      localisation requirements, free access and transfer of data, the communication also includes issues of
      liability raised by the emerging Internet of Things (loT) and autonomous systems. This latter aspect
      had  also been looked into by earlier SWD(2016) 110 final and is now being addressed by a parallel,
      and partly overlapping, consultation on the evaluation of the Product Liability Directive (PLD).2

      The  importance for consumers of a revision of liability schemes in the digital age, and in particular of
      product liability, is rather obvious. A majority of tangible consumer goods will soon be smart or
      connected,  i. e. they will no longer be just tangible items covered by the PLD, but will rather come
      as packages  of tangible item, plus embedded  software, plus software  on external locations, plus
      updates provided  online, plus cloud services. In addition, network connectivity becomes crucial, and
      connected  goods will interact with other goods or infrastructure. Defects may have their origin in
      components   not covered by the PLD, such as in an update or cloud service, and they may affect the
      product at a point in time long after it was put into circulation. Also, the complexity of interactions
      may  make  it next to impossible for consumers to prove that there was a defect and that it caused the
      damage,  not to speak of further layers of complexity added by self-learning autonomous devices. It is
      a pity, though,  that the Commission   seems  to be looking  at loT mainly  as an  issue of extra-
      contractual liability while largely ignoring the implications for contract law and even promoting, with
      Proposals COM(2015) 634 and 635 final, split  contractual regimes, one for the tangible and one for
      the digital world.' Recent research has shown   that loT calls for a rethinking of many  issues in
      contract law, and likewise in property and copyright law.4

      The  link between consumer law  and the data economy  is less straightforward. Proposal COM(2015)
      634  final for a Directive on the supply of digital content (DCD) had already introduced the notion of

      1  https://ec.europa.eu/eusurvey/runner/European-Data-Economy-Consultation#.
      2  https://ec.europa.eu/eusurvey/runner/LiabilityDefectiveProductsPublicAuthoritiesResearchersLawFirms.
      3  For further references see Wendehorst, in Schulze/Staudenmayer (eds) Digital Revolution: Challenges for Contract Law in Practice,
         2016, 189 ff; and in Wendehorst/Zochling-Jud (eds) Fin neues Vertragsrecht fir den digitalen Binnenmarkt?, 2016, 45 ff.
      4  Wendehorst, Verbraucherrelevante Problemstellungen zu Besitz- und Eigentumsverhaltnissen beim Internet der Dinge, report submitted
         to the German Ministry of Justice and for Consumer Protection, 2016, http://www.svr-verbraucherfragen.de/wp-content/uploads/
         2016/1 1/Wendehorst-Gutachten.pdf.

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