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2023-2024 Wis. L. Rev. Forward 1 (2023-2024)

handle is hein.journals/wlron2023 and id is 1 raw text is: RECENT U.S. SUPREME COURT DECISION SHOWS
THAT THE DORMANT COMMERCE CLAUSE DOES NOT
PRECLUDE WISCONSIN FAIR DEALERSHIP LAW
DAMAGES FOR SALES BEYOND STATE BORDERS
JEFFREY A. MANDELL & ISAAC S. BRODKEY*
Introduction ...............................................................................................1
I. The Commerce Clause and State Dealership Laws ...............................2
A. Morley-Murphy Suggested a Limitation on the WFDL's Reach......4
B. The Third Circuit Found No Commerce Clause Violation in the
Extraterritorial Reach of New Jersey's Franchise Law .........................5
C. Morley-Murphy Distinguished and Criticized Instructional Systems,
but without Any Compelling Basis........................................................8
II. Recent Case Law Underscores that Morley-Murphy's Analysis Is
Incorrect...................................................................................................10
A. Ross Clarifies that Antidiscrimination Is the Touchstone Inquiry
under the Dormant Commerce Clause.................................................10
B. The Antidiscrimination Principle Makes Clear that the WFDL Can
Apply to Wisconsin Dealerships Even Beyond Wisconsin's Borders.12
Conclusion...............................................................................................14
INTRODUCTION
Twenty-five years ago, in Morley-Murphy Co. v. Zenith Electronics
Corp., the Seventh Circuit warned that courts should not construe the
Wisconsin Fair Dealership Law (WFDL) to authorize lost-profits damages
arising from sales anticipated outside of Wisconsin, lest doing so raise
constitutional concerns under the so-called dormant Commerce Clause.2
Some commentators and litigants have questioned the basis for this
*      Jeffrey A. Mandell is a partner at Stafford Rosenbaum LLP in Madison,
Wisconsin, where he maintains a broad practice in appellate and trial litigation, with
particular concentrations on democracy issues and dealership law. He is a current co-author
of the definitive treatise on the Wisconsin Fair Dealership Law, which is published by the
State Bar of Wisconsin. Isaac S. Brodkey is a senior associate in Stafford Rosenbaum
LLP's Madison office; his practice focuses primarily on dealership and franchise issues.
Stephen C. Goettsche assisted with researching and writing this article.
1.     142 F.3d 373 (7th Cir. 1998).
2.     See id. at 379-81.

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