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5 UCLA Ent. L. Rev. [i] (1997-1998)

handle is hein.journals/uclaetrlr5 and id is 1 raw text is: UCLA ENTERTAINMENT LAW REVIEW Volume 5 Number 1 Fall 1997 ARTICLES Mickey and the Mouse: The Motion Picture and Television Industry's Copyright Concerns on the Internet M ark S. Torpoco ......................................... I Opening with the chess match between IBM's Deep Blue and Garry Kasparov monitored on the Internet, the author explores the Motion Picture and Television Industry's copyright concerns on the Internet. The analysis begins with a concise and informative history of the Internet. The author then explores the Motion Picture and Television Industry's current and potential uses of the Internet as a medium for both advertising and providing content for sale. These uses on the unsecured but heavily traveled Internet, have created serious copyright concerns for the Motion Picture and Television Industry as it seeks to extend its use of such media. The author discusses how the Internet and its current uses enhance the potential for copyright infringement. The author asserts that this is a result of the ease of infringement on the Internet due to constantly advancing technology coupled with a lack of technological safeguards, and current ambiguities in copyright law on the Internet. The author concludes with a six-fold plan of action for future protection of entertainment works on the Internet. This includes: the need for public education, NII legislation, approval of the WIPO Copyright Treatises, an enforcement campaign, notices and contracts, and technological protections.

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