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103 Trademark Rep. [i] (2013)

handle is hein.journals/thetmr103 and id is 1 raw text is: The Trademark Reporter (USPS 636-080) Copyright 2013, by the International Trademark Association All Rights Reserved 2013 Vol. 103 No. 1 TABLE OF CONTENTS UNITED STATES ANNUAL REVIEW The Sixty-Fifth Year of Administration of the U.S. Trademark (Lanham) Act of 1946 Theodore H. Davis Jr. and John L. Welch Introduction ....................1.... ..................1 Part I. Ex Parte Cases ...................................... 7 A. United States Court of Appeals for the Federal Circuit......... 7 1. Likelihood of Confusion ............................ 7 2. Mere Descriptiveness .............................. 9 3. Functionality....................... ............. 10 B. Trademark Trial and Appeal Board .......... ............. 13 1. Immoral or Scandalous............... ............. 13 2. Official Governmental Insignia ................ ..... 15 3. Likelihood of Confusion ............................ 19 a. Likelihood of Confusion Found ........... ............ 19 b. Likelihood of Confusion Not Found ................ 20 4. Mere Descriptiveness ....................... ...... 23 5. Primarily Geographically Deceptively Misdescriptive..... 25 6. Acquired Distinctiveness ............ .............. 27 7. Genericness ..................................... 28 8. Failure to Function ............................... 32 This issue of THE TRADEMARK REPORTER (TMR) should be cited as 103 TMR (2013).

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