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14 Rutgers Bus. L.J. 1 (2018-2019)

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NIT AL COIN OFFER   NGS: STRI KNG  A BALANCE.... 14 Rutgers Bus. L...


14 Rutgers Bus. L. Rev. 1

Rutgers Business Law Review
2018-2019

Note I
Brian MacNiven

Copy right C 2018-2019 by Rutgers Business Law Review; Brian MacNiven




INITIAL COIN OFFERINGS: STRIKING A BALANCE BETWEEN
PROTECTING INVESTORS AND FOSTERING GROWTH


I. Introduction

Initial Coin Offerings (ICOs) are quickly becoming the preferred method of raising capital around the globe. 2 Issuers and
investors alike are boarding this seemingly unstoppable train. Currently, regulators around the world are grappling with how
to regulate this new technology. 4 The United States in particular is implementing a case-by-case approach for determining
whether the ICO token is a security. 5 This has proven wholly inefficient. Fraud is the new norm 6 and not a single company
has registered its token with the SEC. 7

*2  Inherent in ICO regulation is the need for a balance between protecting investors and fostering growth within this promising
realm of raising capital. To strike this balance, the United States should declare all ICOs 'modified securities.' Modified
exemptions must then be developed and applied to the securities regulatory system. If properly evaluated and implemented,
the sky is the limit for this new technology.

In this note, Section II will provide an overview of recent ICO growth and explain how ICOs operate. Section III will assess
the risks and benefits of this new technology and emphasize the importance of finding a balance between the two competing
interests. Then, Section IV will outline how foreign regulators are approaching ICO regulation and address the consequences
of fragmented regulation. Section V is devoted to an analysis of the United States' method. Next, Section VI will outline the
current securities laws in the United States and explain why they are unsuitable for ICOs. Finally, Section VII offers a potential
solution by creating a new exemption for ICOs.


II. Overview

A. Popularity

ICOs are booming. In less than a year, ICOs became the fastest growing capital market in the world. 8 Ethereum, an ICO, raised
$18.4 million in just 42 days. 9 From July 2016 to July 2017 ICOs raised $331 million compared to only $140 million raised
by venture capitalists. 10 *3 Approximately $900 million was raised through ICOs in the second quarter of 2017 compared to
$40 million raised in the first quarter of 2016.  That figure jumped as ICOs yielded $740 million globally in November 2017
alone. 12 The total amount raised in 2017 is estimated at $3.7 billion whereas $96 million was raised in 2016.  The numbers

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