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35 Regulation 2 (2012-2013)

handle is hein.journals/rcatorbg35 and id is 1 raw text is: EDITOR
PETER VAN DOREN
MANAGING EDITOR
THOMAS A. FIREY
DESIGN AND LAYOUT
DAVID HERBICK DESIGN
ARTISTS
MORGAN BALLARD, KEVIN TUMA
CIRCULATION MANAGER
ALAN PETERSON
EDITORIAL ADVISORY BOARD
Chairman
WILLIAM A. NISKANEN (1933-2011)
Chairman Emeritus, Cato Institute
WILLIAM A. FISCHEL
Professor of Economics, Dartmouth College
H.E. FRECH III
Professor of Economics, University of California, Santa Barbara
RICHARD L. GORDON
Professor Emeritus ofMineral Economics,
Pennsylvania State Universiiy
ROBERT W. HAHN
Senior Visiting Fellow, Smith School, University of Oxford
SCOTT E. HARRINGTON
Alan B. Miller Professor, Wharton School,
University of Pennsylvania
JAMESJ. HECKMAN
Henry Schultz Distinguished Service Professor of Economics,
University of Chicago
JOSEPH P. KALT
Ford Foundation Professor ofInternational Political Economy,
John F Kennedy School of Government, Harvard University
ANDREW N. KLEIT
MICASU Faculty Fellow, Pennsylvania State University
MICHAEL C. MUNGER
Professor of Political Science, Duke University
ROBERT H. NELSON
Professor of Public Affairs, University of Maryland
SAM PELTZMAN
Ralph and Dorothy Keller Distingished Service Professor
Emeritus
of Economics, University of Chicago
GEORGE L. PRIEST
John M Olin Professor ofLaw and Economics, Yale Law School
PAUL H. RUBIN
Professor ofEconomics and Law, Emory University
JANE S. SHAW
Executive Vice President, John William Pope Centerfor
Higher Education Policy
S. FRED SINGER
President, Science and Environmental Policy Project
FRED SMITH JR.
President, Competitive Enterprise Institute
PABLO T. SPILLER
Joe Shoong Professor ofInternational Business,
University of California, Berkeley
RICHARD L. STROUP
Professor Emeritus of Economics, Montana State University
W. KIP ViscusI
University Distinguished Professor of law, Economics,
and Management, Vanderbilt University
RICHARD WILSON
Mallinckrodt Professor of Physics, Harvard University
CLIFFORD WINSTON
Senior Fellow in Economic Studies, The Brookings Institution
BENJAMIN ZYCHER
Senior Fellow, Pacific Research Institutte
PUBLISHER
Edward H. Crane
President Cato Institutte
REGULATION was first published in July 1977 because
the extension of regulation is piecemeal, the sources and
targets diverse, the language complex and often opaque,
and the volume overwhelming. REGULATION is devoted
to analyzing the implications of government regulatory
policy and its effects on our public and private endeavors.

Net Neutrality: Wrong
Remedy, Wrong Illness
I've long been a fan of Gerald Faulha-
ber's analyses of the telecommunica-
tions industry, and his recent article on
net neutrality (The Economics of Net-
work Neutrality, Winter 2011-2012) is
no exception. I just want to supplement
his assessment with a few observations.
While I have some sympathy for his view
that we should wait for market power prob-
lems before taking any action, it is important
to remember that the enforcer will still be
the Federal Communications Commission.
A host of Supreme Court decisions in the
last decade, most notably Verizon v. Trinko in
2004, made it clear that ifa regulatory agency
has authority over competitively relevant
conduct, antitrust law should step aside. I
find that regrettable, but if that is the law of
the land, one could view an FCC rulemak-
ing as merely an ex ante statement of how
it would rule ex post on broadband conduct
practices. We might disagree with the rule,
but ifthe FCC is going to be the adjudicator,
perhaps it's better to know now what it is
likely to do than to cross our fingers.
However, I'd go further than Faulhaber
and say that were market power the issue,
policy is unlikely to be of much relevance,
whether antitrust enforcement or FCC.
Along with the points he made, I'd add that
the main case in recent decades against
telecommunications discrimination-the
antitrust case against the old AT&T-was
predicated on using vertical integration and
discrimination to evade such regulation.
Since broadband providers face no price
regulation, they have every incentive to pro-
vide the content their buyers prefer.
If market power isn't much of an issue,
though, that doesn't mean there aren't
other market failures. Faulhaber almost
got there in discussing network effects.
It's quite possible that the value of broad-
band access to me depends on my belief
that others will have reasonable access to
content I post. This effect is exacerbated
by competition, since the more firms there
are supplying broadband access, the less
incentive any one of them or their cus-

tomers have to incorporate a content-side
network effect in their decisions.
This externality does not justify a strict
and costly complete non-discrimination
rule, with all the flaws Faulhaber and others
have noted. It does, however, suggest poten-
tial merit in a less intrusive minimum qual-
ity standard that still provides incentives to
innovate in order to offer improved quality. I
don't knowifthe network benefits ofa mini-
mum quality standard exceed the costs of
meeting and enforcing the standard and any
rent-seeking abuses of the type Faulhaber
describes. But that, rather than net neutral-
ity, is what we should be talking about.
TIM BRENNAN
Department ofPublic Policy
University ofMaryland, Baltimore County
Antitrust Regulators
and the Chicago School
We found the article by Erwin Blackstone,
Larry Darby, andJoseph FuhrJr. (The Case
ofDuopoly, Winter 2011-2011) an interest-
ing and useful piece on the lack ofempirical
or theoretical support for the market struc-
ture/performance relationship. Economists
focused on antitrust have understood the
difficulties in showing such a relationship
for decades, but the piece rightly showed
how this result extends even to duopolies.
Starting with the Reagan revolution,
Chicago school insights have dramati-
cally reformed merger policy. A sample of
data from the Federal Trade Commission
indicates that, between 1993 and 2010, the
agency challenged three-to-two mergers
only 78 percent ofthe time-a high fraction,
of course, because often a third firm does
provide a strong competitive constraint to
the other two, but far from the 100 percent
one would expect under the old Structure-
Conduct-Performance (S-C-P) school. (See
Malcolm B. Coate, Benchmarking the
Upward Pricing Pressure Model with Fed-
eral Trade Commission Evidence, Journal
of Competition Law and Economics, Vol. 7,
No. 4 (December 2011.))
In our view, several factors account for
this shift. First, in the 1970s, the Chicago
school revolution exposed the intellectual

bankruptcy of the S-C-P paradigm. Over

REGULATION | Spring 2012

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