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11 Nanotech. L. & Bus. 4 (2014)

handle is hein.journals/nantechlb11 and id is 1 raw text is: Quantum Dot Displays: Giving LCDs a Competitive Edge Through Color Jian Chen,* Veeral Hardev** and Jeff Yurek*** Abstract Quantum dots comprise a new class of material that can be tuned to emit light very efficiently at precise red, green, and blue wavelengths, creating an ideal light spectrum for LCD screens. Quantum dot technology is bringing wide color gamut to LCDs, giving them a leg up on another advantage that once belonged to OLED screens. Research and development efforts are focused on creating quantum dot products that will meet the increasing demands of product applications. Display products are getting brighter and larger, and are now expected to last beyond 30,000 to 50,000 hours in operation. This article summarizes the advantages and challenges for quantum dot displays. Sixty years ago, well before color TVs became widely available in the late '60s, the National Television System Committee (NTSC) agreed on one of the first broadcast standards for color TV, the NTSC 1953 color standard. This new standard was a significant achievement, bringing color to a black-and-white world with a clever encoding scheme that tracked color separately from luminance. While the standard was based on the capabilities of the best available cathode ray tube phosphor materials, mainstream devices never really supported the full color capabilities of NTSC * Dr. Jian Chen is Vice President of Research and Development at Nanosys, where he is leading the development of a new generation of lighting technology based on quantum dots. Since joining Nanosys in 2002, Dr. Chen has directed research efforts across a variety of applications, including solid-state memory, thin-film solar and macroelectronics. Dr. Chen has a Ph.D. in condensed matter physics from the Ohio State University, completed post doctorate research at the University of Florida and is the author of 26 patents. Email: jchen@nanosysinc.com. ** Jeff Yurek is the Product Marketing Manager at Nanosys. He develops long-term marketing and communications strategies for the company, and also handles day-to-day public relations, investor relations, and marketing communications. As Nanosys' resident color expert, Jeff also manages the dot color blog and shares his insights on color quality and display technology. Jeff has a B.S. degree from the Berklee College of Music and an MBA from Suffolk University's Sawyer School of Management. Email: jyurek@nanosysinc.com. *** Veeral Hardev is the current program manager for quantum dot lighting at Nanosys. Since joining Nanosys in 2004, Veeral has led product development implementing Nanosys technology to a variety of fields including life sciences, medical devices, and military displays. Veeral obtained degrees in engineering and business from UCLA, and is a 2013 MBA candidate at the Haas School of Business at the University of Berkeley. Email: vhardev@nanosysinc.com. 4

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