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No. 196 Managing Intell. Prop. 1 (February 2010)

handle is hein.journals/manintpr196 and id is 1 raw text is: COTNS SERUR O21 Managing Intellectual INCORPORATING ASIA WWW.MANAGINGIP.COM Property FEBRUARY 2010 ISSUE 196 CHINA 20 Fighting fakes Anti-counterfeiting programmes can be costly. Are they worth it? This article provides a formula to ensure that you save more than you spend. Hans Joachim Fuchs and Shuqin Zhao CANADA 24 Honesty pays Canada's Federal Court has imposed higher obligations of candour on patent applicants in the country. This is how the rules will work in practice. Shonagh McVean and Nathaniel Lipkus INTERNATIONAL 27 Franchise expansion Franchising is an attractive model for many businesses that lack the capital or local know- how to grow organically. Learning how to navigate rules and regulations is key to success. Mark Abell INTERNATIONAL 108 Advertising law Businesses often want to compare their goods or services to those of their rivals. But how far can you go? Managing IP invited lawyers in five of the world's most important emerging markets to explain the rules on comparative advertising in their jurisdictions. 'p GOING IT ALONE 158 Iwo6rkf fr a small company that wants to expand overseas. Do we really need a lawyer to register our trade marks? 20 I Counting the costs CONTENTS CONTINUED OVERLLAF WWW MANAGINGIP.COM FEBRUARY 201011

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