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No. 192 Managing Intell. Prop. 1 (September 2009)

handle is hein.journals/manintpr192 and id is 1 raw text is: Managing Intellectual Property INCORPORATING IPASIA WWW.MANAGINGIP.COM SEPTEMBER 2009 ISSUE 192 INTERNATIONAL 40 I Make your voice heard As intellectual property issues rise up the political agenda, IP owners and their legal representatives have more opportunity than ever to influence the debate. Here's how to do it. Emma Barraclough and Eileen McDermott PLUS 42 I Hot topics: lessons for IP lobbyists 47 I Avoid a PR disaster in Asia JAPAN 22 Re-shaping the law Japan has liberalised its regime on non-traditional trade marks. This guide shows how to get your application accepted. Hiromichi Aoki INTERNATIONAL 26 Company name clash Correspondents in six jurisdictions explain what action you can take against company owners who have appropriated your trade mark in Managing IP's monthly Q&A guide US 36 Distressed assets As the economy falters, opportunities grow for companies to bag themselves a brand bar- gain from a rival in financial difficulties. Make sure you minimise the risks when buying a distressed brand. Sarah Anne Keefe EUROPE 50 Moving target Fluid trade marks can revive a flagging corporate image. But it is essential that you protect your rights. This article explains how to do so in Europe. Flip Petillion and Cedric Vanleenhove INTERNATIONAL 54 Greenbusiness methods More applicants than ever are applying for patents for so-called green business methods just as the US tightens its rules on patentability. Here are some tips for drafting patents in the post-Bi/ski era. Joseph Helmsen and Ritu Singh 'p COPYCAT CONCERNS 126 How can we stop a supermarket from selling own- brand products that look like ours? 22 I Japan in the spotlight CONTENTS CONTINUED OVERLEAF > > > WWW. MANAGINGIP.COM SEPTEMBER 200911

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