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No. 189 Managing Intell. Prop. 1 (May 2009)

handle is hein.journals/manintpr189 and id is 1 raw text is: INTERNATIONAL 34 I Trade mark visionaries Managing IP asked readers to nominate the most dynamic in- house trade mark counsel worldwide. The 10 figures profiled in this issue represent all aspects of trade mark work, from pros- ecution to policy-making and enforcement to licensing. They come from eight countries and work in industries as diverse as finance, sportswear, beverages, skincare, pharmaceuticals and the internet. Find out who they are, and what drives them. PLUS 34 I Inside a trade mark manager's mind IIAims INTERNATIONAL 22 1The boss as brand How do you cope when your CEO is a brand in his or her own right? There are great benefits, 2 but also potential problems. David Stone and Sarah Bailey ASIA 261; Bang for your buck How to obtain effective patent protection with a limited budget in Asia. Gladys Mirandah J and David Reed UNITED STATES INTA ANNUAL MEETING 30 Green light 146 How can I make the most of Environmental branding is sweeping the USPTO. But making green claims in your trade the INTA Annual Meeting? marks means overcoming several hurdles. Meredith Wilkes 46 I Customs control JAPAN 46 The Customs solution i Customs can be your best friend in Japan, as more and more brand owners are finding out. Yasuhito Suzuki INTERNATIONAL _- 50YSurvey: design rights --- Design rights can improve your brand protection strategy. Correspondents examine protection in China, Europe, Japan, Korea, Switzerland and the US South Korea EUROPE 561 Advertising answers -----Other countries In these cost-conscious times, many advertisers are becoming more aggressive. And, in 50 I Designs on IP many countries, you don't have to go to court to stop them UNITED STATES 921 Beware injunction clauses - Contracts containing injunction clauses are not as solid as you might think. Frederick A Brodie and Nathan R Smith KOREA 95 Parallel problems Parallel imports are a growing concern in Korea. Here's how to tackle them. Young-Hill Liew EUROPE 97 EU case law reviewed Europe's trade mark courts have been addressing issues including parody, dilution and distinctiveness in the past year, with important lessons for brand owners. Joel Barry WWW.MANAGINGIP.COM MAY 2009 1

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