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No. 188 Managing Intell. Prop. 1 (April 2009)

handle is hein.journals/manintpr188 and id is 1 raw text is: COTNS0PI 2009 INCORPORATING IPASIA WWW.MANAGINGIP.COM APRIL 2009 ISSUE 188 IN I I-NAI IUNAL 341 Competition questions IP rights are being targeted by competition authorities more than ever before, with the pharmaceutical and high-tech industries under particular scrutiny. The result is that many IP-rich companies are getting nervous that they could be hit with fines - or worse. Managing IP reviews the latest developments worldwide. James Nurton, Eileen McDermott and Peter Oilier PLUS 35 Competition law emerges in China 361 FTC cracks down 38 Collecting society targeted in Japan 401 Pharma industry reacts to EU enquiry 41 1 Korea follows suit INTERNATIONAL 247 The OPH i n p r actfi ce-___ -------- The patent prosecution highway promises to make filing patents cheaper and quicker, and now extends to many of the world's biggest patent offices. But is it delivering benefits in prac- tice and how can you make the most of it? John M Carson, Alan Kessler and Hugh Dunlop ASIA-PACIFIC 30- The - f uure - of -secu r-itis a'ti, o n -- ------------ The credit crunch does not mean the end for securitisation of IP rights. Indeed, it could be poised to take off in Asia, thanks to benign regulatory regimes and the flexibility provided by Islamic finance. Stanley Lai INTERNATIONAL 44 Salvage your rights When companies face insolvency, some of their most valuable assets can be neglected. Insolvency practitioners, lenders and other businesses should pay more attention to the IP rights. Eifion Morris and Lucy Harrold LATIN AMERICA 48 Roundtable on patent strategies Delays, inconsistency and inexperience pose challenges when protecting and enforcing patents in Latin America. Practitioners from four countries and WIPO provide some tips. Plus: the view from Eli Lilly. Eileen McDermott INTERNATIONAL 56 Fix your broken structures Too often IP is not taken seriously in organisations because of inappropriate corporate structures. It's time for new management cultures and possibly new types of personality, too. Andrew Watson and Jordan Hatcher UNITED STATES 76 Make hemost -of-the ITC Overseas companies increasingly find themselves before the US International Trade Commission. If they do, they need to know how to meet the domestic industry require- ment. Barry J Herman and Eric W Schweibenz HP ADVERTISING ONLINE 134 Should we embrace viral marketing? 24 1 Patent routes * ... .. OY SIf m m ll... ........ ................... . ... 56 I Colour energies CONTENTS CONTINUED OVERLEAF > > > WWW.MANAGINGIP.COM APRIL 200911 Managing Intellectual Property

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