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No. 186 Managing Intell. Prop. 1 (February 2009)

handle is hein.journals/manintpr186 and id is 1 raw text is: Managing Intellectual Property INCORPORATING !P ASIA 1WW. MANAGINGI P.COM FEBRUARY 2009 ISSUE 186 INILRNAIIONAL 22 SIPO's Tian Lipu speaks With soaring numbers of patent applications, the publica- tion of a National IP Strategy and the implementation of fundamental amendments to the Patent Law, 2009 is set to be a landmark year for China's State Intellectual Property Office. In an exclusive interview with Managing IP, commissioner Tian Lipu explains how SIPO is manag- ing growth, what Chinese companies need to learn, and why overseas investors should not worry about protection in the country. Janice Qu and Peter Oilier PLUS 22 The National IP Strategy explained 24 SIPO's rapid evolution 25-26 China's patent boom in numbers IF ATU I EUROPE 28 Dilution defined In its decision over the Intel trade mark, the ECJ provided some guidance on dilution in Europe. But its decision appears to restrict owners of famous marks. Felicity Hide and Birgit Clark EUROPE/UNITED STATES 32 1Continental divide Courts in the US and Europe have reached different conclusions when asked whether Google's thumbnail images infringe copyright. Here's why. Emily Kirsch and Alexander Klett EUROPE 36 iThe shape of success Despite the availability of trade marks for shapes in the EU, many brand owners have struggled to protect their products and packaging. A look at successful - and unsuccessful - examples shows how to get protection. Mark Shillito and Heather Newton UNITED STATES 42 Don't let juries get you down Juries favour plaintiffs in patent infringement cases in the US. That's a fact. But it doesn't mean there's nothing that defendants can do about it. Chuck Kauffman and Casey Anderson CHINA ...46 K 2,eep trade secrets saf[e Contrary to popular perceptions, it is possible to stop your trade secrets walking out of the factory door in China. Taking early precautions and using the Anti-Unfair Competition Law is the answer. Daniel Plane RUSSIA 49 i Over to you Enforcement authorities in Russia will help you prosecute trade mark infringers, but when it comes to calculating damages you're on your own. Understanding the options available is therefore essential. Daria Ermolina and Nikita Rodionov 22 China in numbers 40,000 *.- Domestic 30,000 20,000 10,000 36 Shaping up I shape registra tions The Coca-Cola bottle Stand mixers Kitche UK High Court) ihrpool A bottle with -a spi-ral sha n (Weldbrau GmbH) ped neck heagonS CI CONTENTS CONTINUED OVERLEAF>>> WWWMANAGINGIP.COM FEBRUARY 200911

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