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No. 185 Managing Intell. Prop. 1 (2008-2009)

handle is hein.journals/manintpr185 and id is 1 raw text is: CON : DE 20 / JY 2 Managing Intellectual INCORPORATING IPASIA WWW.MANAGINGIP.COM Property- DECEMBER 2008 / JANUARY 2009 ISSUE 185 INTERNATIONAL 46 1 The outsourcing debate In a sagging economy, the race to outsource IP work is on. But companies must proceed with caution when choosing an outsource provider, as a wrong move could compromise securi- ty and/or quality. So what's the best way to ensure that cutting costs won't jeopardise your business? PLUS 48 An outsourcing success story 50 Top providers revealed 50 Uncertainty from the USPTO CHINA 26 Guard your domain 26 - Domain name danger As China's population enters the internet age, domain name disputes are becoming more common. Brand owners need to focus on the fine print and pay attention to crucial proce- dural changes. Dennis Cai UNITED STATES 29 Reexamine your strategy The US reexamination process is being employed more often in lieu of costly litigation. But there are many factors to consider in choosing the right route. Robert Abrahamsen INTERNATIONAL 33 SMEs tackle IP Smaller businesses are recognising the value of IP in a global world. But their needs are different from those of their larger counterparts. Alexander Wurzer and Paul DiGiammarino 33 Lessons for SMEs UNITEO STATES 37 Business method mania The Fe eral Circyit delivered a blow to business m'ethod patents in late October when it +66% narrowed the test for determining patent eligibility. Though not all bad, the deision has varying implications for ditferent industries. Specialists om ffow sectors answer key -2% questions about the impact of the ruling . ... EUROPE 42 A need to reconsider While the patent system traditionally has worked well for the life sciences industry, the heightened cost of R&D and lower drug approval rates have forced drug companies to get MNC creative. The results are problematic, and suggest that it may be time to establish special rules for this sector. Patrick Duxbury and Emma Tuck CONTENTS CONTINUED OVERLEAF > > > VVWW MANAGINGI:LCOM DECEMBER 2008 / JANUARY 20091

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