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No. 184 Managing Intell. Prop. 1 (2008)

handle is hein.journals/manintpr184 and id is 1 raw text is: Managi8ng Intellectual INCORPORATING IPASIA Property WW WMANAGING I P.COM NOVEMBER 2008 ISSUE 184 INIERNAIIONAL 34 Ways to beat the credit crunch Budgets are under pressure and businesses the world over are rethinking strategies. There are already signs that the economic downturn is leading to fewer trade mark appli- cations being filed. In this guide, we look at what brand owners can do to cut costs, maximise revenues and make sure brands are doing their bit for the bottom line. Stephen Mulrenan PLUS 36 Threat from counter- feiting increases 38 How the OHIM fee deal was done 40 Lessons from Japan's economic crisis CHINA 31 Novel marks in Asia 26 Design debate Forty years after it was created, it is time for the Locarno classification system to be updated. A Working Party is to do just that. David Stone EUROPE 28 The PHOSITA flop Inconsistent understanding of who is the person having ordinary skill in the art leads to bad patents. It's time for more predictability. Marian Underweiser INDIA 31 A welcome sound Yahoo's registration of a sound mark in India this year is good news for owners of non-tra- ditional marks. But challenges in registration remain. Ranjan Narula and Rachna Bakhru UNTED STATES 54 1 The litigation alternative Trade dress disputes can be highly subjective and unpredictable, and case law is inconsis- tent. That makes mediation particularly effective. Richard Posell UNTED STATES 5 8 D on't g o gr-ey ove-rgrey g6od s Case law on grey market goods is sparse in the US. Don't worry: here are some practical strategies to help rights owners combat them. Ronald Dove and Hope Hamilton CONTENTS CONTINUED OVERLEAF>>> WWW.MANAGINGIP.COM NOVEMBER 2008 11

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