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3 Law Innovation & Tech. 1 (2011)

handle is hein.journals/linovte3 and id is 1 raw text is: Can We Employ Design-Based Regulation While Avoiding Brave New Worid. Karen Yeung * ... there's always soma to calm your anger, to reconcile you to your enemies, to i patient and long-suffering. In the past you could only accomplish these things by great effort and after years of hard moral training. Now, you swallow two or three hall tablets, and there you are. Anybody can be virtuous now. You can carry at least mortality about in a bottle. Christianity without tears-that's what soma is. Mustapha Mond, Resident Controller for Wester (Aldous Huxley, Brave New Worl INTRODUCTION Aldous Huxley's Brave New World has been aptly described as 'one of t' philosophical thought experiments',' depicting a world in which people at designed and shaped by their rulers, utterly lacking in individual creativity atl relationships and pleasures are shallow and superficial. Given the accelerating pal scientific knowledge, the technological mastery employed by the rulers in Br World now seems far from fanciful. Indeed, one of the greatest attractions of technology to tackle social problems lies in its potential to achieve its beh objectives with 100 per cent effectiveness and in circumstances where desig: enforcing so that no human intermediation is required to secure compliance desired standards. 2 Why bother with human station attendants to ensure that pa

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