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14 Ky. J. Equine Agric. & Nat. Resources L. 1 (2021-2022)

handle is hein.journals/kjequinan14 and id is 1 raw text is: Got Hemp? A Call For A Hemp Checkoff Mitchum A. Whitaker* ABSTRACT Hemp production in the United States has exploded since its legalization in the 2010s, but the market has struggled to keep up with this increased supply. As a result, growers have experienced freefalling prices and a shortage of buyers. Of course, volatile markets are not unknown to agriculturists, and their ingenuity has boosted their markets many times before. Remember Got Milk?, The Incredible Edible Egg, or Beef: It's What's for Dinner? These successful advertisements are the products of farmer-funded marketing initiatives known as checkoff' programs. A federal hemp checkoff is needed to drive demand and public awareness for this budding commodity. This tried-and-true solution will have the benefit of strong caselaw to support its constitutionality, as well as a clear framework to enact the program through either legislative or executive means. With a proven track-record in court and well-documented financial returns, hemp growers can take control of the market by creating a hemp checkoff, and perhaps create a household catchphrase in the process. INTRODUCTION In 1990, Gatewood Galbraith took the stage at Saint Jerome Church's Fancy Farm Picnic in the small community of Fancy Farm, Kentucky.1 It was not the first time that Galbraith would bellow a stump speech before the boisterous crowd, which had assembled every year for over a century,2 nor would it be his J.D. 2021, University of Kentucky J. David Rosenberg College of Law. Special thanks to Professor Scott Bauries, PhD, for his insightful suggestions and for supporting agricultural law education. i See generally GATEWOOD GALBRAITH, THE LAST FREE MAN IN AMERICA: MEETS THE SYNTHETIC SUBVERSION (Outskirts Press 2004). 2 See generally Joe Sonka, What is Kentucky's Fancy Farm event? A look at history, political picnic's notable moments, LOUISVILLE COURIER J. (Aug. 02, 2021, 6:18

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