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9 Trial Excellence 1 (1997)

handle is hein.journals/jurexp9 and id is 1 raw text is: 



                 Trial Excellence

                 Volume 9, Number 1
                 January, 1997



Lessons from the Simpson Civil Trial


1. Personalizing the Client

   O.J. Simpson's attorney, Robert Baker, gave his opening statement last Octo-
ber. In it he chose an effective opening gambit, and that is one that personalizes
his client. A defense lawyer should always consider this option, especially when
representing a corporation or other faceless company.

   That being said, however, it is my opinion that Baker does not do as effective a
job at this as he could have. Here is how he begins:

        As you know by now, my name is Bob Baker. And it's my privilege, and
      indeed an honor, to represent Orenthal James Simpson.

        O.J. Simpson was born on January 9, 1947 in San Francisco. He was the
      third child of two boys and two girls born to his mother and father.

        During his years in grammar school and junior high school, the family
     moved a lot because they were transferred from one federal housing project to
     the next. And it was during that period of time that O.J. Simpson met his life-
     long friend and companion, Al Cowlings.

        He then, during that period of time when he was in grammar school and
     junior high school, ran track and played baseball. And they didn't have any
     football teams in those schools in those days. And when he transferred to
                                      Galileo High School or matriculated
                                      there, he became a great football

   Is sue     Highlights:             player, even in high school.
                                         And he continued to run track and
   Questioning with impact ...4       he from Galileo High School, went to
                                      San Francisco Junior College.
   Stern on trial.technqu.... 5.
                                         At San Francisco Junior College,
                                    J O.J. Simpson smashed every junior

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