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20 Trial Excellence 1 (2008)

handle is hein.journals/jurexp20 and id is 1 raw text is: The ury The Art and Science of Litigation Advocacy A BiMonthly&EJoumnal Volume 20Issue 1 May 2008 Four Generations in the Staying Organized in Research-Based Got an iPod? Myths and Tmths in Connunicating by Jury Box Voir Dire Reconnendations for Take a look at the many Witness Preparation Listening What you need to know How to do the best job the Capital Defense ways to use your iPod Identify common myths What? Learn how to about the four in voir dire and jury Attorney to do things you never and avoid their pitfalls communicate more generations in the jury selection by having An update on the death dreamed you could do as you prepare effectively by box. With responses organizational penalty research and with that sleek beauty. witnesses. improving your skills from three experienced strategies and tools to recommendations for Page 23 Page 28 in listening. trial consultants. de-stress the experience. defense attorneys. With Page 32 Page 1 Page 7 responses from three experienced trial consultants. Page 10 Generations in the Jury Box: Tailor Your Message, Make the Connection by Cam Marston of Generational Insights There has been a lot of buzz lately about generational challenges in the workforce as companies struggle to make sense of the different needs and perspectives of four distinct generations working side by side. Businesses worldwide have entire budgets dedicated to understanding how to connect with employees and customers based on generational nuances. Jurors are no different. Understanding how shared life experiences and perspectives can color one's view of the truth - or overall trustworthiness - is critical to connecting with jurors. Choosing words and arguments carefully with a view for how specific generations of jurors will receive them can make or break a case. So, how do you communicate with a group of jurors who may be Matures, Boomers, Gen Xers, Millenials, or more likely, all of the above? Meet them where they are, so you can bring them where you want. Ignoring the truths of generational norms will get you nowhere. You need to know how each gained its collective persona in order to craft a message that earns credibility and brings them closer to your side of the case. So, let's discuss the differences in each generation. May 2008 1

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