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4 J. Sports L. Pol'y & Governance 1 (2023)

handle is hein.journals/jslpg4 and id is 1 raw text is: JOURNAL OF SPORTS LAW, POLICY AND GOVERNANCE ISSN (O): 2584 - 1122 EDITORIAL Artificial intelligence and the professionalisation of sport Joshua McLeod' and Shaun Star2 Artificial intelligence (Al) is becoming a transformative force across almost all sectors.3 For the sport industry, Al could represent the next phase in its ongoing and unique journey toward professionalisation. Recognising this potential, our aim with this editorial is to issue a call to action to the community of aspiring and established researchers associated with this journal. We encourage them to explore the profound effects AI can have for sport organisations, especially those facing the hurdles of professionalisation, alongside constraints in resources and expertise. The notion of 'professionalisation' in sport management has been marked by definitional ambiguity.4 Despite this, one of the most common perspectives has been to consider it as the adoption of increasingly 'business-like' practices.5 This has traditionally involved the hiring of specialised staff, enhancing business processes and workflows, and implementing more sophisticated governance structures.6 Today, it is Al that represents the cutting edge of 'business-like' operations, holding extraordinary power to advance ways of working. Professionalisation has been an ever-present theme in sport management and governance 1 Lecturer in Sport Management, Deakin Business School, Deakin University. 2 Professor & Associate Dean, Jindal Global Law School; Director, Centre for Sports Law, Business and Governance, O.P. Jindal Global University. E Joshua McLeod (joshualmceod.deakindu.au ; Shaun Star (suar~jeudidu 3 Gatrell et al. (2024). 4 Dowling et al. (2014). 5 Shlbury et al. (2011). 6Ibd Page 1

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