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25 Ent. & Sports Law. 1 (2007-2008)

handle is hein.journals/entspl25 and id is 1 raw text is: Funding for         B~lancing the Eradication  F,~T  Michigan High Schools~    BOOK REVIEW             BOO REVIEW
Non-Profit Arts     of Doping from                Now in Sync                   ArtArtifact &            Law and Business of the
International Sport                                         Architecture Law         Entertainment Industries
A PUBLICATION OF
THEABA FORUM ON
THE ENTERTAINMENT
AND SPORTS INDUSTRIES
VOLUME 25, NUMBER I
SPRING 2007

A Slice of Pie Productions v.
Wayans Bros. Entertainment
Expression Misappropriation and Screenwriting
BY JAMES J. LAROCCA
[Writers are the most important part of the making of a motion picture
and we must do everything in our power to prevent them from finding out.'
-Irving Thalberg, MGM Studios
s an aspiring screenwriter,2 expression misappropriation in the
screenwriting field strikes a particular chord with me. If any aspect
of entertainment is unglamorous, it is the life of a screenwriter3-
particularly the unknown screenwriter. Unknown screenwriters rarely
have the resources (or the talent) to turn their manuscripts into motion pic-
tures.4 Accordingly, after spending countless years working on a project,
they may submit their scripts to those that have the resources, only to
experience continual rejection.5
CONTINUED ON PAGE 17
Legal Aspects of Big Sports
Event Management
Part II. Sponsorships
BY VERED YAKOVEE
ponsors are essential to the commercial success of large-scale sports
events. Conversely, such events provide a forum for sponsors to
obtain benefits including increased brand recognition and affiliation
with an event's goodwill. While the mutual benefits of sponsorship are
contemplated, unforeseen disputes inevitably arise. Part II of this series
describes some of those issues and explains how to plan for additional
insured coverage by virtue of a sponsorship agreement. Part II's separate,
spotlight feature, Swimming with Sharks and Protecting a Good Name
(see page 28), draws on the trials and tribulations of the Father of
Surfing, Duke Kahanamoku, to illustrate the issues faced by an individual
CONTINUED ON PAGE 25

Slugging
Through
Boxing's
Contractual and
Legal Minefields
Practical Solutions to
Restore a Great Sport
BYARNOLD C.JOSEPH
he May 5 world championship
fight in the Super Welterweight
division between World Boxing
Council title holder Oscar De La Hoya
and his challenger, Floyd Mayweath-
er, was billed as the Fight to Save
Boxing. Because there are countless
weight divisions and almost as many
sanctioning organizations, a World
Championship Fight takes place just
about every weekend in some corner
of the world. But this fight was differ-
ent because it can be used as a case
study in the proper way to arrange a
mega-fight and to help ensure the
future of boxing.
To be sure, there are some obvious
reasons for the success of the fight.
There have not been many marquee
fights in the past few years and box-
ing's premier division-heavyweight-
has become irrelevant over time. It has
presented average fighters with less-
than-average Q ratings and the lower
CONTINUED ON PAGE 34

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