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24 Ent. & Sports Law. 1 (2006-2007)

handle is hein.journals/entspl24 and id is 1 raw text is: Pinned Down: Labor Law and SinU h etThe Army-Navy Game Professional Wrestling, Part 3 Lebron James? A PUBLICATION OF THE ABA FORUM ON THE ENTERTAINMENT AND SPORTS INDUSTRIES VOLUME 24, NUMBER 1 SPRING 2006 The 2004 Athens Olympics A Cost Benefit Analysis By Panagiotis C. Poulios eptember 18, 1990 was a crucial day for Greece. In the ballroom of the New Takanawa Prince Hotel in Tokyo, Japan, the President of the International Olympic Committee, Juan Antonio Samaranch, was ready to announce the city that would host the summer Olympic Games of 1996. The International Olympic Committee has awarded the 1996 Olympic Games to the city of Ath.... Greece desperately wanted to host the Olympic Games-not only because the Olympic Games would return to their home, but because 1996 would be the 1001 anniversary of the first modem Olympics held in Athens. This was the central idea of the 1996 Athens bid.' Greeks were confident that they would not lose that chance. They believed that the members of the IOC, the so-called immortals,' had to reward the founders of the games; they had a moral obligation to Greece. Continued on page 18 From Book to Screen Mining Literary Works in the Movie Business By Daniel M. Satorius m the earliest days of the film industry books have been used as the basis for the narrative structure of great films. The Big Parade by King Vidor in 1925 was based on a story by author Laurence Stallings. Mary Shelley's Gothic 1818 novel Frankenstein was made for the screen by James Whale in 1931. James Hilton's best-selling novel Lost Horizon was faithfully adapted for the screen by screenwriter Robert Riskin and made into a film in 1937 by Frank Capra. Two great works of American cinema were made in 1939 and were adapted from books: The Wizard of Oz (directed by Victor Flemming; screenplay by Noel Langley, based on L. Frank Baum's novel) and Gone with the Wind (Sidney Howard's script, adapted from Margaret Mitchell's book; produced by David 0. Selznick). A novel is, in one view, a test market for a motion picture. The story has been test marketed in book form. The results in the publishing market may indicate how well the motion picture will perform. The making, marketing and distribution of a motion picture involve enormous expense and risk. The producers, financiers and Continued on page 31 The History and Recurring Issues of Ringtones Lessons for the Future of Mobile Content By Steven Masur and Ursa Chitrakar Introduction T ee popularity of ringtones eludes many people. Some say that they are loud, tinny, embarrassing, frus- trating to install and even more annoying than elevator music. To add insult to injury, at $2.99 a purchase, they are more expensive than a full high-quality song download. So how have they become so popular? The answer can be found in why people buy them--quite simply, that they are more fashion statement than entertain- ment product. People want ringtones not in order to enjoy the music, but to distin- guish themselves and feel cool. It's the mobile personalization market, and it has become big business globally. Today there are over 1.5 billion mobile phone subscribers worldwide, and ring- tones are the most popular digital music format, according to the report on digital music by the International Federation of Phonographic Industry (IFPI).' Mobile music revenues in the United States Continued on page 14

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