About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline
LOG IN
LOG IN

2 Eur. J. Cont. Econ. & Mgmt. 1 (2015)

handle is hein.journals/ejelp2 and id is 1 raw text is: European Journal of Contemporary Economics and Management May 2015 Edition Vol.2 No.1 ISSN: 2411-443X DESIGN, KNOWLEDGE EXCHANGE AND INTELLECTUAL PROPERTY. Follett.G. M.Des (RCA). RSA. FCSD. Marra.M. Conran.S. University of Dundee, Scotland Doi: 10.19044/elp.v2nola1 URL:http://dx.doi.or/10.19044/elp.v2iol1a Abstract The paper looks at the relationship between Design, Designers and IP (Intellectual Property). There is almost no use of IP within the design community. The preferred business model has always been first to market. This paper explores aspects of IP in relation to Design: * Is creating IP collaboratively with design as a core element, an effective model for Knowledge Exchange in business? * Is this a better strategy for design driven IP than first to market? * Can this deliver economic benefit and sustained development in Scottish businesses? * Should we adopt the Californian model of university research IP transfer to business? In addition there is a scale issue with design businesses, usually below 10 employees, and many function as micro-businesses or lone traders. Even where there are huge corporates (such as Apple and Dyson) defending their IP through the courts has proven to be both expensive and something of a pyric victory. Where judgments are in support of the legal claim they have seldom in reality resulted in any behavioral change. This raises a whole series of issues: * How does a business engage with design to build IP? * Do small companies have the resources and knowledge to successfully challenge IP breaches? * How does a research project unpack these issues? * Can applying research build new models of engagement with design that gives value to IP at the start of a product journey? 1

What Is HeinOnline?

HeinOnline is a subscription-based resource containing thousands of academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Short-term subscription options include 24 hours, 48 hours, or 1 week to HeinOnline.

Purchase Access

Contact us for annual subscription options:

Contact Us

Already a HeinOnline Subscriber?

Log In

profiles profiles most