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13 Comm. L. & Pol'y 1 (2008)

handle is hein.journals/comulp13 and id is 1 raw text is: 13 COMM. L. & PoL'Y 1-27 (2008) i) Routledge Copyright c Taylor & Francis Group, LLC Taylor&Francis Group ISSN: 1081-1680 print/1532-6926 online T DOI: 10.1080/10811680701754910 ONE OWNER, ONE VOICE? TESTING A CENTRAL PREMISE OF NEWSPAPER-BROADCAST CROSS-OWNERSHIP POLICY DAVID PRITCHARD* CHRISTOPHER TERRY** PAUL R. BREWER*** Empirical questions about the relationship between ownership struc- ture and media content are central to the debate about media owner- ship policy in the United States. At the core of the debate is the concern that an individual or company owning multiple media outlets will slant news and opinion in an attempt to distort public opinion and/or influence public policy. The premise is that a single owner represents a single voice, regardless of how many media outlets the owner op- erates. This article, which features a study of news and commentary about the 2004 presidential campaign from commonly owned news- papers, television stations and radio stations in three communities, tests the validity of the one owner, one voice premise in the context of newspaper-broadcast cross-ownership. The results of the study-one of the very few studies of newspaper-broadcast cross-ownership to in- corporate radio content-suggest that there is no empirical basis for believing that cross-owned media do any less than other media to serve the public interest. *Professor, Department of Journalism and Mass Communication, University of Wisconsin-Milwaukee. **Ph.D. student, School of Journalism and Mass Communication, University of Wisconsin-Madison. 'Associate Professor, Department of Journalism and Mass Communication, University of Wisconsin-Milwaukee. Jessica Birthisel, Melody Hoffmann, Jennifer Janscha, Zak Mazur, Angela McManaman and Kristi Shileny, graduate students at the University of Wisconsin-Milwaukee, provided coding and research assistance.

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