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1935 Ann. Rep. Comm'r Off. Indian Aff. Sec'y Interior 164 (1935)

handle is hein.doi/annrepcom0098 and id is 1 raw text is: THE NA TIONA L PARK SERVICE
AnNO B. CAMERER, Director
This year, for the first time in its history, the National Park
Service goes on a fiscal-year basis in its annual report. Previously
these reports covered primarily a seasonal year beginning October 1
and ending the following September 30, although of necessity financial
matters were reported on a fiscal-year basis.
In making the transition, this report for 1934 covers financial
matters for the entire fiscal year ended June 30, but construction,
travel, and other activities previously covered on a travel-year basis,
herein are reported for the period from October 1, 1933, to June 30,
1934, to avoid duplication of material in last year's report. The
annual report of the National Park Service will be entirely on a
fiscal-year basis.
The Federal campaign to make 1934 outstanding as a national-
park year met with an enthusiastic response, with the result that
travel to the scenic national parks increased 38 percent for the
period October 1, 1933, to June 30, 1934, over the same period a
year ago.
Following the Secretary's appeal to the American people last
January to visit their national parks during 1934, the National
Park Service entered into an intensive travel-promotion campaign.
Although handicapped by the fact that no funds were available for
advertising, and with printing funds so limited as to make impossible
the issuance of an adequate quantity of printed informational matter,
this campaign was a distinct success. This happy result was achieved
through the whole-hearted cooperation of the operators of concessions
in the national parks, railroads and other transportation systems,
automobile associations, oil companies, chambers of commerce, civic
organizations, and conservationists generally. The press supported
the movement universally, and radio companies were exceedingly
generous in donating free time for national-park broadcasts. Valu-
able assistance also was given whenever possible and consistent by
various Federal emergency organizations.
Among the extraordinary activities of the National Park Service
in promoting park travel in 1934 were the promotion of two national-
park radio series and related talks; the sponsoring of a series of
national-park stamps; the preparation of six national-park posters,
164

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