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              Congressional_______
              hResearch Service






Artificial Intelligence Prompts Renewed

Consideration of a Federal Right of Publicity



September 29, 2023

Recent uses of artificial intelligence (AI) to create realistic images, videos, or voice simulations of real
people have prompted some Members of Congress to call for federal legislation to protect the right of
publicity (or ROP, for short). The ROP is often defined as the right to prevent unauthorized uses of one's
name, image, or likeness (NIL) or other aspects of one's identity (such as one's voice). The ROP is not
comprehensively protected by current federal laws.
This Legal Sidebar surveys existing state-level legal protections for ROP, explains how they intersect with
federal laws regarding intellectual property (IP), describes potential ROP concerns raised by AI, and
presents constitutional and other legal considerations for Congress. Another CRS report and Legal
Sidebar discuss a separate set of legal issues relating to restrictions on the ability of college student-
athletes to receive compensation for uses of their NIL.


State Right of Publicity Laws

The ROP  is protected in some form by the laws of most U.S. states, and the number of states that
recognize this right has expanded over the past several decades. One study found that 35 states recognized
the ROP as of 2020. ROP laws generally create a private right of action for the unauthorized commercial
use of a person's NIL. For example, if a manufacturer uses a famous athlete's name or face in a TV
commercial without her permission, the athlete could sue the manufacturer for violating her ROP, and a
court could order the manufacturer to pay damages and stop showing the commercial.
What constitutes an unauthorized commercial use of NIL can vary from state to state. Some states' ROP
laws potentially apply only to advertising, while others more broadly apply to any use that commercially
benefits the user, such as video game or comic book characters based on real people.
Other notable differences between the ROP laws of various states concern questions such as the
following:
      Is the ROP protected by statute, common law, or both? Twenty-five states have
       enacted statutes protecting the ROP. In some of these states, including California, the
       ROP  is protected by both statutes and common law (law derived from court opinions). In

                                                               Congressional Research Service
                                                               https://crsreports.congress.gov
                                                                                   LSB11052

CRS Legal Sidebar
Prepared for Members and
Committees of Congress

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