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Unfair or Deceptive Acts or Practices (UDAP) Enforcement
Authority Under the Federal Trade Commission Act

The Federal Trade Commis sion (FTC) is the principal
agency responsible for enforcing federal consumer
protection laws. In addition to enforcing several specific
laws, the agency enforces Section5 of the Federal Trade
Commission Act (15 U.S.C. § 45) against allU.S. persons,
partnerships, and corporations, subject to a few exceptions.
Section 5 identifies two categories of acts underthe FTC's
enforcement authority: unfair or deceptive acts or practices
in or affecting commerce and unfair methods of
competition. The first ofthese provisions, frequently
referred to as the UDAP provision, provides the basis for
many ofthe FTC's consumer protection actions when the
agency lacks more specific statutory authority.
The FTC has used its UDAP authority to pursue objectives
not explicitly granted to the agency by statute, including
policing commercial entities' data privacy and
cybersecurity practices. Althoughthe FTChas express
statutory authority relating to privacy and cybersecurity in
certain situations, its UDAP authority underpins many of
the agency's enforcement actions, including a complaint
against Facebook thatresulted in a $5 billion civil penalty.
This In Focus provides an overview ofthe FTC's consumer
protection authority and the remedies available to the
agency toenforce theUDAPprovision.
What is an Unfai or Deceptive Act or
Pracice?
Section 5 does notdefimeunfair ordeceptive acts or
practices, thoughit does seta limit on the FTC's authority
to declare a practice unfair. Section 5(n) provides that a
practice is not unfair unless it causes or is likely to cause
substantialinjury to consumers which is notreasonably
avoidable by consumers themselves and not outweighed by
countervailing benefits to consumers or to competition.
Apart fromthis provision, the FTChas broadlatitude to
declare acts or practices unlawful.
The FTC has a number of tools to declare particular acts or
practices UDAPs:
* The agency may issue policy statements or guidance.
Policy statements and guidance reflect the agency's
position and interpretationof particular legalterms but
are not legally binding. The FTChas issued policy
statements on both deception and unfairness. In its
policy statementon deception, the agency defines a
deceptive act orpractice as an act orpractice that, when
considered fromthe perspective of a reas onable
consumer, is both likely to mislead and material (i.e.,
the act or practice is likely to influence a consumer's
choice regarding a product). Section 5(n) of the FTC
Act discussed abovepartially codified the FTC's policy

statement on unfairness. See CRS Report R44468,
General Policy Statements: Legal Overview, by Jared P.
Cole and Todd Garvey for more information on policy
statements.
* The agency may issue rules defining practices as
UDAPs. These rules are sometimes referred to as Trade
Regulation Rules (or TRRs). Unlike policy statements
or enforcement actions (see below), TRRs may create
legally binding obligations for allentities under the
FTC's jurisdiction. Section 18 of the FTC Act, as added
by the Magnusson-Moss Warranty Act, sets forththe
agency's required rulemaking process for designating a
practice a UDAPby TRR. This process differs fromthe
rulemaking proces s set forth in the Administrative
Procedure Act (APA) (5 U.S.C. § 553) in several ways,
such as requiring thatthe agency publish an advance
notice of proposedrulemaking andpermitting interested
persons an opportunity for an informalhearing. See
CRS Report R45631, Data Protection Law: An
Overview, by StephenP. Mulligan andChris D.
Linebaugh for more information on the use ofTRR
authority generally; see CRS Legal Sidebar LSB10839,
FTC ConsidersAdopting Commercial Surveillance and
Data SecurityRules, by Chris D. Linebaugh, for a
discussion ofhow the FTC is considering using this
authority to protect electronic consumer data.
* The agency may pursue enforcement actions against
entities it believes have behaved unfairly or deceptively.
Although these enforcement actions do not legally bind
anyone other than the parties to the action, the FTC may
pursueremedies against non-parties in certain situations
discussedbelow. TheFTChas statutory authority to
litigate its own enforcement actions, rather than being
represented by the U.S. Attorney General. In certain
proceedings, the FTC shares enforcement authority with
the Attorney General and may litigate only if the agency
gives written notification to the Attorney General and
the Attorney Generalfails to act within 45 days.
Re    f Availabke
The FTC may take several actions to address a potential
UDAP. The agency has more enforcement options when the
alleged UDAP violates a TRRor specific federal statute.
Con duct That Does Not Violate A TRR or Statute
* The FTC may initiate an administrative proceeding
purs uant to Section 5(b) of the FTC Act. Section 5(b)
proceedings allow the FTC to seek a cease-and-desist
order against a person or entity that has committed a
UDAP. Proceedings under Section 5(b) are adjudicated

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