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October 6, 2022
Environmental, Social, and Governance Funds: SEC Proposed
Names Rule Reform

On May 25, 2022, the Securities and Exchange
Commission (SEC) commissioners voted 3-1 to officially
propose amendments to its Names Rule governing certain
investment fund names. The proposed rulemaking is in
response to concerns that the relationship between
environmental, social, and governance (ESG) funds names
and their actual investment strategies was potentially
confusing or misleading. This In Focus covers background
on this policy issue, features of the proposed rule, and
arguments made for and against the changes.
Background
ESG funds are portfolios of equities and/or bonds, typically
in the form of mutual funds, for which ESG factors have
been considered in the investment process. Investor interest
in such funds has grown considerably over the years. For
example, according to Morningstar, which tracks fund data,
domestic ESG funds had $357 billion in assets at the end of
2021, greater than four times the total amount held three
years earlier.
For years, various outside observers and officials at the
SEC, which regulates funds primarily through the
Investment Company Act of 1940 and the Investment
Advisers Act of 1940 (P.L 76-768; both are found in
different titles in the same act), have raised concerns over
their perceptions of confusing relationships between some
fund names, especially environmentally oriented ones, and
the fund's investments strategies.
Fund naming is largely governed by the Names Rule
(Rule 35d-1 pursuant to the Investment Company Act)
adopted by the SEC in 2001, which requires that at least
80% of the assets of an SEC-registered investment
company or a business development company (BDC, a type
of fund that invests in small and medium-sized companies
and distressed firms) with a name that suggests that it
focuses on particular types of investment (e.g., industries,
nations, regions) must be invested in that type of asset.
Reportedly, the SEC staff have often taken an approach in
which terms such as ESG or sustainable in a fund name
trigger the rule's requirement.
In March 2020, the SEC staff issued a request for comment
on whether the existing requirements are effective,
including for funds that contain terms such as ESG or
sustainable, and help ensure that investors are not misled by
fund names. It noted that a major concern is whether an
ESG label refers to a strategy, where the Names Rule is
not applicable, or a specific type of investment, where the
Names Rule does apply. It also described a competitive
market environment that may incentivize fund asset
managers to use fund names to differentiate new fund

offerings but may be inconsistent with the Names Rule.
Various observers think that this scenario has encouraged
fund greenwashing, when a fund overstates the ESG
attributes of its investments.
May 2022 Proposed Rule
As mentioned above, the agency proposed amendments to
the Names Rule in May 2022 meant to modernize the
prevailing fund naming convention. (On the same day, the
SEC also voted to propose a complementary rulemaking
that would require enhanced fund disclosures for ESG-
oriented funds, which, it is hoped, will enable the ESG
funds to be more transparent, potentially reducing the
incidence of greenwashing.) If adopted as proposed, the
reform would require SEC-registered funds to reassess their
fund names, investment policies mandated under the Names
Rule, and related fund prospectus disclosures. In proposing
the reform, the agency argued, Under certain
circumstances, the current structure of the rule also may
permit funds to depart from the investment focus suggested
by their name over time, which can deprive investors of the
protections of the rule.... The rule also is not currently
well-suited to address ways in which the fund industry has
evolved since its adoption. Major parts of the proposal
include:
Modernization of the 80% investment policy
requirement. At present, the Names Rule directs funds
with certain names to invest 80% of their assets in the
investments suggested by their names. The proposal would
expand this requirement to any fund name that suggests a
focuses on investments that have, or investments whose
issuers have, particular characteristics. An example would
be fund names with terms such as growth or value and
those indicating that the fund's investment decisions
incorporate one or more ESG factors. The proposal would
also require a fund that holds derivatives to use their
notional values, not their market values, in determining
fund compliance with the Name Rule.
Temporary departures from a fund's 80 % investment
policy. The proposal denotes the unique circumstances
under which a fund may depart from the 80% investment
policy, including sudden changes in market value of its
underlying investments. Specific time frames for when such
funds must return to the 80% investment policy regime
would also be delineated.
Unlisted closed-end funds and BDCs. The proposal would
prohibit a registered closed-end fund (a type of mutual fund
whose shares can be purchased and sold on a stock
exchange) or a BDC whose shares are not listed on a

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