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                                                                                          Updated January 7, 2021

Craft Alcoholic Beverage Industry: Overview and Regulation


American  production of craft alcoholic beverages-whether
beer, wine, liqueurs, distilled spirits, cider/perry, mead, or
fermented drinks-has  increased in recent years in response
to rising demand. In 2019, there were an estimated 20,563
businesses producing craft beverages in the United States,
with sales exceeding $36 billion annually (Table 1).

The 116th Congress passed the Taxpayer Certainty and
Dis aster TaxRelief Act of 2020 (Division EE of the
Consolidated Appropriations Act, 2021; P.L. 116-260),
which made  permanent those temporary reductions in
federal excise taxes on alcoholic beverages (Table 2).
Aside fromtaxrelief, the U.S. beverage industries receive
indirect federal support through agricultural research and
farm support programs that are periodically updated by
omnibus  farmbill legislation.

Definitions of Craft Beverages
There is no statutory or universally agreed upon definition
of what constitutes craft production in the U.S. beverage
industry. The concept of what is considered craft is often
controversial. In general, the craft beverage industry is
characterized by small-scale production-usually by
independent or startup companies-and by localized
production and distribution, including direct-to-consumer
sales. Often the termartisan is used to indicate small-batch
production or the use of non-traditional ingredients (e.g.,
alternate grains, herbs, andbotanicals) in production. Some
definitions also focus on the degree of innovation, on-site
venues, and community involvement.

Spirits
The American  Craft Spirits Association (ACSA) defines
small-scale disti lledspirit plant as producing les s than
750,000 proofgallons, or about 394,314 cases (12750-
milliliter bottles of80-proof spirits/case) annually. Based
on this definition, ACSA reports there were 2,046 craft
distillers in the United States in 2019. Retail sales of U.S.
craft spirits totaled $4.8 billion, or about 6% of the total
annuals ales. However, definitions of what constitutes a
craft distillery differ. For example, the American Distilling
Institute defines craft distillery as producing up to 100,000
proofgallons (about52,575 cases). Atthatlimit, craft
distillers would comprise a smaller share of the market.
Separate data are not available for craft liqueurs.

Beer
The Brewers Association defines craft brewer as producing
annually fewer than 6million 31-gallon beer barrels-about
83 million cases (2412-ounce cans/case). In 2019, there
were 8,386 craft breweries in the United States with retail
s ales of $29 billion-about 25% of the U.S. beer market,
according to the Brewers Association. By volume, craft


beer accounted for about 14% of the total U.S. beer market,
highlighting the relatively higher market value of craft beer.

Table  I. U.S. Craft Alcoholic Beverage Market, 20 1 9
  Selected Craft Definition #Operations  Sales ($bn)
  Spirits (<750,000 proof gal.) 2,046         4.8a
  Beer (<6 million beer barrels) 8,386        29.3
  Wine (up to 49,999 cases)     10,131        2.3b
  Total                         20,563        36.4b
Source: CRS fromvarious industry sources, includingWines&
Vines, Brewer's Association, ACSA, and the Artisan Spirit Magazine.
Notes: Data will vary under different craft producer definitions.
a.  #Operations are as of Aug. 2019. Craft spirit sales reflect CY2018.
b.  Partial estimate, reflecting direct-to-consumer wine shipments only.
Wine
Small-scale wineries span a more diverse range of business
sizes and product categories. Wines & Vines, an industry
marketing company,  defines a small vintneras onethat
produces 5,000-49,999 cases of wine annually. A very
small vintner is defined as one that produces 2,378-4,999
cases, and a limitedproduction vintner produces fewer than
1,000 cases. Wines & Vines reports there were 10,131
wineries in the United States producing up to 49,999 cases
of wine in 2019. Direct-to-consumer shipments fromthese
wineries were valued at $2 billion. (Totalretail sales data
for this market segment are not readily available, likely
understating total retail s ales for smaller-sized wineries.)

Wine  industry statistics includenot only grape and other
fruit (orrice) wines butalso othertypes of agricultural
wines, such as cider and perry (made with apples and pears,
respectively) and mead (considered a honey wine).
Depending  on how it is produced and its alcohol content,
some  cider, perry, and mead may be considered to be more
similar to beer. Separate industry statistics for cider, perry,
and mead production are notreadily available, but many of
these producers are likely smaller-sized operations. It is not
clear, however, whether reported wine or beer sales include
ciders, perry, and mead. Separate data are also not available
for other types of fermented drinks, such as kombucha.

Regulatory Oversight
The Alcohol and Tobacco Taxand  Trade Bureau (TTB),
within the U.S. Department of Treasury, is the primary
federal regulatory agency responsible for licensing,
advertising, labeling, tax, and formulation of alcoholic
beverages at distilleries, breweries, and wineries. TTB
establishes standards and guidance on howthese beverages
may  be produced, labeled, and sold in the marketplace.
TTB's  principal authority is throughthe Federal Alcohol
Administration Act (FAA, 27 U.S.C. § §201-219a).

TTB  regulations specify certain standards ofidentity for
the severalclasses andtypes of distilled spirits (27 C.F.R

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