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                                                                                              Updated July 21, 2016

Geographical Indications (GIs) in U.S. Agricultural Trade


Geographical indications (GIs) are place names used to
identify products that come from these places and to protect
the quality and reputation of a distinctive product
originating in a certain region. The term is most often
applied to wines, spirits, and agricultural products. Some
food producers benefit from the use of GIs by giving certain
foods recognition for their distinctiveness, differentiating
them from other foods in the marketplace. In this manner,
GIs can be commercially valuable. GIs may be eligible for
relief from acts of infringement or unfair competition. GIs
may also protect consumers from deceptive or misleading
labels. Examples of registered or established GIs include
Parmigiano Reggiano cheese from the Parma region of
Italy, Roquefort cheese, Champagne from the region of the
same name in France, Irish Whiskey, Darjeeling tea,
Florida oranges, Idaho potatoes, Vidalia onions,
Washington State apples, and Napa Valley Wines.


The use of GIs has become a contentious international trade
issue, particularly for U.S. wine, cheese, and sausage
makers involving trade between the United States and the
European Union (EU). GIs are among the agricultural
issues that have been raised in the ongoing Transatlantic
Trade and Investment Partnership (T-TIP) negotiation, a
potential free trade agreement that the United States and the
EU are negotiating. GIs were also addressed in the Trans-
Pacific Partnership, a proposed free trade agreement
between the United States and many Asia-Pacific countries.

GIs are an example of intellectual property rights (IPR),
along with other types of intellectual property such as
patents, copyrights, trademarks, and trade secrets. The U.S.
Trade Representative's 2016 Special 301 Report on the
status of global IPR protection and enforcement outlines
U.S. concerns related to the treatment of GIs in the U.S.-EU
trade negotiations and other initiatives with Canada, China,
Costa Rica, El Salvador, Japan, Morocco, and others.

Some U.S. food manufacturers have long expressed their
concerns about EU protections for GIs, which they claim
are being misused to create market and trade barriers. Some
view the use of common or traditional names as generic
terms and the EU's protection of its registered GIs as a way
to monopolize the use of certain wine and food terms and as
a form of trade protectionism. Specifically, they worry that
the EU is using GIs to impose restrictions on the use of
common names for some foods such as parmesan, feta,
and provolone cheeses and certain wines and limit U.S.
food companies from marketing these foods. Complicating
this issue further are GI protections afforded to registered
products in third country markets. This has become a
concern for U.S. exporters following a series of recently
concluded trade agreements between the EU and countries
that are also major U.S. trading partners.


Many U.S. food producers are members of the Consortium
for Common Food Names, which aims to protect the right
to use common food names and legitimate food-related GIs.
Some U.S. agricultural industry groups, however, are trying
to create a system similar to the EU GI system for U.S.
agricultural producers. Specifically, the American Origin
Products Association is seeking to protect American Origin
Products (AOPs) in the marketplace from fraud and
deceptive labeling, increase the value-added for all AOPs as
a distinct food category, and create a national system to
recognize AOPs through certification, among other goals.

This divide is particularly evident in the U.S. wine industry,
which had largely considered some related bilateral trade
concerns to have been addressed following bilateral
negotiations in the 2006 U.S.-EU Agreement on Trade in
Wine. Among the key provisions in the agreement were
measures regarding the U.S. industry's use of 16 semi-
generic names of wine that originate in the EU (including
Sherry, Chablis, and Chianti) as well as the use of certain
traditional labeling terms (such as Chateau and Vintage).
Some in the U.S. wine sector continue to argue that the
EU's GI registration process lacks transparency, often
results in substantial bureaucratic delays, and is perceived
as discriminating against non-EU products, while others are
pushing for a multilateral register for wines and spirits.

Laws and regulations governing GIs differ between the
United States and EU, which further complicates this issue.
In the United States, GIs are generally treated as brands and
trademarks, whereas the EU protects GIs through a series of
established quality schemes. These approaches differ with
respect to the conditions for protection or the scope of
protection, but both establish rights for collective use by
those who comply with defined standards.


In the United States, GIs generally fall under the common
law right of possession or first in time, first in right as
trademarks, collective, or certification marks under the
purview of the existing trademark regime administered by
the U.S. Patent and Trademark Office (PTO) and protected
under the U.S. Trademark Act (15 U.S.C. §1051 et seq.).
The act provides for the registration of certification marks
including indications of regional origin. In addition,
labeling requirements for wine, malt beverages, beer, and
distilled spirits are under the jurisdiction of the Alcohol and
Tobacco Tax and Trade Bureau at the U.S. Treasury.

PTO defines GIs, consistent with the World Trade
Organization's (WTO) Agreement on Trade-Related
Aspects of Intellectual Property Rights (TRIPS), as
indications that identify a good as originating in the
territory of a member, or a region or locality in that
territory, where a given quality, reputation or other


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