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110 Annals Am. Acad. Pol. & Soc. Sci. 1 (1923)

handle is hein.cow/anamacp0110 and id is 1 raw text is: Human Nature in Business BY C. H. CRENNAN ANOTHER book on psychology calls for a prefatory statement if not for a plea of confession and avoid- ance. Business men are oversold on psychology, said one of the most prominent psychologists in the country. And there was no beguiling him into filling any of the space between the covers of this volume. The word psy- chology in a title will sell any book. This fairly represents the opinion of a publisher who prints books for profit. Members of the Editorial Council of The Annals, almost to a man, seemed unusually interested in the outline of this number. They had ideas-too many ideas to be developed and recon- ciled in one volume. A T the heart of every business situa- tion is a human nature problem. Business men know this. They do not need illustrations. Each can think of incidents in point from his own ex- perience. Business is a game of men. Business men know this also, and act accord- ingly. The schools teach precept and principle to which business men do lip service. But in the pinches they ma- nipulate men. And not all men are equal, by birth or training. Most just get by. Mediocrity is popular, or at least prevalent. Some men rate high in particular brands of courage, at times, while most range fearfully low. 2 Some leaders in business add good judgment to courage at least 51 per cent of the time. The combination makes them leaders. Some men are fools-and business is a game of men. PSYCHOLOGY is a maze of mys- tery and magic to most of us who are laymen. It sometimes seems to be even to the professionals. The old- fashioned psychology that we studied in school has been upset by the func- tionalists, the instinct crowd, the Freudians, the behaviorists, the in- telligence testers and psychiatrists. We are confused if we try to follow the latest fashions in the field. But we are assured that psychology has wonder-working power and that it can be applied in business, with profit. PSYCHOLOGISTS are special stu- dents of human nature. Theirs is the task to take some of the mystery out of psychology, to tell what it is and how it can be applied in business. Theirs, also, is the task of showing what has been done, as well as what reason- ably cannot be expected of them. The writer, therefore, leaves this volume to Dr. Kingsbury and the other psy- chologists who have so generously given of their time. He feels sure, however, that readers of The Annals will find much of interest and of use. The psychologist is in business to stay be- cause business involves human nature. 1

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