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![handle is hein.blasports/fthrec0005 and id is 1 raw text is:
)DRESSE~
~NGING E~
ENVIRON]
BASEBALL
:ONOMIC
~1ENT
un heoruary 14,
1994, Bud Selig,
Presdent and Ch ef
Executive Officer o
the Milwaukee
Brewers Basebal
Club addressed the
sixth NSLI Sports
Business Forum.
With more than
250 people in
attendance, Selig
said that baseal is S r e LI
a business and a Sorts in Foun fr ae
sport that is not very litn tpeiup rtsBsns
well understood ou paes e ae5
For example Se lg believed that there is a
miunderstanding that professional basebal is not
popular among the fans. To support his contention,
he stated that in the 1993 season, 71 million fans
attended Major League Basebal games and 27
million fans attended games in the minor leagues. In
1993 average team attendance was 2.5 million.
While there is great fan support of professional
baseball in the United States, Major League Basebal
is presently undergoing an economic transition. To
illustrate this transition, Selig said that in 1970 a
team which attracted one mi lon fans was consid-
ered successful and 1.5 million was big time. In 1949
the Brooklyn Dodgers, New York Giants and New
York Yankees had 5.2 milon fans in combined
attendance compared to 1993 when the Colorado
ockies drew 4,5 million alone.
According to Selig, Major League Baseballs
economi t~ransition resulte from player free agency
JUNE 9
Master of the Game Award presented to
NFL Hal -of-Fame quarterback, Bart Starr
Milwaukee, Wisconsin
OCTOBER 1994
Stadcum and Arena Lease Conference
International Sports I aw Focus:
CANDA TX1 CONSIDERATONS O AMRCN
ATHLEES AsP xtm ertisaayi ealh
OVERSAS BSKETBLL: alonga liing Iayn he sport
PLAYING VLLEYBALL ABROAD: Areprt ot w i
and the use of arbitration to settle player salary
disputes. Selig said that the average player salary
in 1994 wil be $1.2 million. With increasing player
costs, basebal teams have become more aggres-
sive in their marketing and the difference between
sma l medium and large media markets became an
issue.
Furthermore Selig pointed out tha Iin 1990
team revenues reached a plateau especially in San
Diego, Seattle, Pittsburgh, Milwaukee and
Montreal WNnile the game is very popular among
SPORTS BUSINESS FORUM /Co ed o n pag
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