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32 U. Mich. J.L. Reform 685 (1998-1999)
The Competitive Impact of Small Group Health Insurance Reform Laws

handle is hein.journals/umijlr32 and id is 699 raw text is: THE COMPETITIVE IMPACT OF SMALL GROUP
HEALTH INSURANCE REFORM LAWS
Mark A. Hall*
This Article reports on findings from an extensive study of small group health in-
surance market reforms in seven states, enacted during the early 1990s. After
summarizing the content and purpose of these reforms, this evaluation focuses on
the impact these reforms have had on the nature and degree of market competition.
The principal findings are: (1) small group health insurance markets are highly
competitive, both in price and in product innovation and diversity; (2) although
some insurers have left some or all of these states in part because of these reforms,
an ample number of active competitors remain, even in heavily regulated states;
(3) in some of the more heavily regulated states, competition is very thin in less
populated areas, especially for indemnity insurance; (4) the rapid growth in man-
aged care in the small group market may have been precipitated by these reforms;
(5) standardized benefit plans have not achieved their objectives; and (6) competi-
tive forces still focus to a considerable extent on risk selection techniques and
hardly at all on the quality of care.
INTRODUCTION AND METHODOLOGY
This study evaluates how small group health insurance reform
laws have affected the nature and extent of competition among
insurers.' The study focuses primarily on selected state laws
*     Professor of Law and Public Health, Wake Forest University. J.D. 1981, University
of Chicago Law School. An earlier version of this Article was presented at the University of
Pennsylvania Institute for Law and Economics Roundtable on Managed Care, and this
article was substantially written while I was a visiting professor at the University of Pennsylva-
nia Law School. This research was supported by a grant from the Robert Wood Johnson
Foundation. The findings, conclusions, and analysis are my own and do not necessarily re-
flect the views of the Foundation. Many people, too numerous to name, gave me thoughtful
comments and critique during various phases of this research. My colleague and collabora-
tor, Elliot Wicks, deserves special thanks for helping me to think more clearly about these
issues and for making this work so enjoyable.
1.    As we begin, a word or two is required about terminology. Health insurance, like
any other industry, has a specialized vocabulary with terms of art that sometimes differ from
common understandings and that often are used inconsistently within the industry, due in
part to regulatory differences among the states. For our present purposes, simplicity is val-
ued over precision, so this Article will use a lay vocabulary that glosses over many of the
distinctions that are important within the industry. Thus, insurer includes, generically,
both indemnity and HMO plans. Managed care refers primarily to HMO plans, including
point-of-service plans. In contrast, indemnity means both traditional unconstrained fee-for-
service plans as well as more managed forms of indemnity such as preferred provider or-
ganizations (PPOs). Insurance agents refers mainly to independent agents, sometimes

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