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91 Tul. L. Rev. 595 (2016-2017)

handle is hein.journals/tulr91 and id is 635 raw text is: For the Love of the Frame: How Behavioral Economics Helps Explain the NCAA Grant- in-Aid Cap's Perplexing Antitrust Vitality W Fritz Metzinger* I. INTRODUCTION. ............................... ...... 596 II. SHERMAN ACT SECTION 1......................599 III. THE NCAA AS A PRICE-FIXING MONOPSONY . ..............600 IV. BEHAVIORAL ECONOMICS AND THE NCAA .....................603 A. The Relevant Behavioral Economic Theory................604 B. The Long Frame Job...... .................608 C. The Two Fallacies..........................611 1. Fallacy 1: Allowing Unfettered Player Compensation Would Fundamentally Destroy College Athletics.......................611 2. Fallacy 2: Scholarship Athletes Are Not Being Paid ................. .............. 612 V. BIAS IN NCAA ANTITRUST LAW........ ..................613 A. Board of Regents of the University of Oklahoma v. NCAA ...............................613 B. The Post-Board of Regents Years.... ...............615 C O'Bannon v. NCAA.. ..............................618 1. District Court Decision ....................619 2. Ninth Circuit Decision .....................621 VI. SHEDDING THE BIAS ....................................622 A. Allowing Unfettered Player Compensation Would Not Fundamentally Destroy College Athletics .......................... .....623 B. Scholarships Are a Form ofPayment ... ...........623 * C 2017 W. Fritz Metzinger. J.D. candidate 2017, Tulane University Law School; B.A. 2013, University of Virginia. I would like to thank the peerless staff of the Tulane Law Review-in particular Sheridan DuPont, Jennifer Leaphart, Sarah Smith-Clevenger, Collin Buisson, and William Anderson-for undertaking the daunting task of rendering this Comment presentable. I am also indebted to Professor Gabe Feldman and Andy Schwarz for their invaluable comments and inspiration. This Comment is dedicated to Dr. Ann MeMe Metzinger, a perfect grandma, a longtime Tulane athletics supporter, and the finest scholar the Metzinger family will ever know. 595

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