About | HeinOnline Law Journal Library | HeinOnline Law Journal Library | HeinOnline
LOG IN
LOG IN

90 Tul. L. Rev. 589 (2015-2016)

handle is hein.journals/tulr90 and id is 629 raw text is: Franchise Savoir Faire Robert W Emerson* Savoir faire is a fundamental concept in European l'stribution law, including franchising. Judges rely heavily on the application and interplay of the French Commercial Code, Civil Code, codes of deontolog, and European Union regulations. Thus, a civil law franchise contact requires, inter aia, transmission of savoir faire (know-how) that is secre4 substantial, experimental, and identifiable. US franchise law has little appreciation for savoir fair, but rather focuses on contract terms. This dfference in perspective poses enormous consequences for international fianchisors and their franchisees. Incorporation of savoir faie into US franchise law would benefit franchisors and franchisees alike. I. INTRODUCTION OF NETWORK KNow-How: A CANADIAN LESSON ABOUT FRANCHISORS SETTING PRIORITIES AND STANDARD S .................................................................................. 590 II. U.S. FRANCHISE LAW ................................................................... 594 A. Know-Howmi the United States ........................................ 594 1. A Preliminary Matter: Granting or Licensing the Right To Use a Trademark in the United States .......................................................................... 594 2. Franchise Fees ............................................................ 595 3. Community of Interest, Marketing Plan, Control, or Assistance ................................................ 597 4. Secrecy in U.S. Trade Secrets Law ........................... 599 B. Protection ofa Francluisor Know-How in the United States, Including Website Postings About Franchisee Traming ............................................................ 604 C Temination of the US. Franchise Contract: Know- How and the Ex-Franchisee f' Goodwill ............................ 611 III. FRENCH FRANCHISE LAW ............................................................ 613 A. The Required Characteristics of Know-How in France .................................................................................. 6 15 1. Substantiality in French Law ..................................... 615 2. Experimentation in French Law ................................ 618 3. Identifiability in French Law ..................................... 622 4. Secrecy in French Trade Secrets Law ....................... 624 B. Protecting Know-How in France ....................................... 624 * © 2016 Robert W Emerson. Huber Hurst Professor of Business Law, University of Florida; J.D., Harvard Law School.

What Is HeinOnline?

HeinOnline is a subscription-based resource containing thousands of academic and legal journals from inception; complete coverage of government documents such as U.S. Statutes at Large, U.S. Code, Federal Register, Code of Federal Regulations, U.S. Reports, and much more. Documents are image-based, fully searchable PDFs with the authority of print combined with the accessibility of a user-friendly and powerful database. For more information, request a quote or trial for your organization below.



Short-term subscription options include 24 hours, 48 hours, or 1 week to HeinOnline.

Purchase Access

Contact us for annual subscription options:

Contact Us

Already a HeinOnline Subscriber?

Log In

profiles profiles most