14 Sports Law. J. 219 (2007)
A Fresh Set of Downs - Why Recent Modification to the Bowl Championship Series Still Draw a Flag under the Sherman Act

handle is hein.journals/sportlj14 and id is 221 raw text is: A Fresh Set of Downs?
Why Recent Modifications to the Bowl
Championship Series Still Draw
a Flag Under the Sherman Act
Jude D. Schmif
1.   PREGAME HYPE: THE PROLOGUE .................................................... 220
II. THE RUN FOR THE ROSES: A HISTORICAL ANALYSIS OF
POSTSEASON COLLEGE FOOTBALL .................................................. 222
A. Pre-Snap Reads.- Early Developments of the Bowl
Sy stem   ..................................................................................... 222
B.    The Four Horsemen.- Pivotal Players of the Modem
B owl System    ........................................................................... 225
C     Game-Day: Establishment of the BCS ................................. 229
1.   In the Huddle: The Original BCS Agreement .............. 230
2.   Calling the Play: The Original Eligibility
Assignm  ents of the BCS ................................................ 231
3.   Paydirt: BCS Revenue Distribution .............................. 232
4.   Showing Blitz: Early Complications Facing the
B C S  ................................................................................. 232
5.   Down, Set, Mayday! Mayday!--Modifications
to  the  BCS  Structure  ...................................................... 234
I1. FORWARD PROGRESS: ANTITRUST LAW MOvES INTO NCAA
T ERR ITORY  ........................................................................................ 236
N IN BOUNDS: HOW THE BCS MODIFICATIONS FIT WITHIN THE
SHERMAN ACT'S PARAMETERS ........................................................ 240
A.   AfierFurtherReview. The Modifications Issue
Remains Inconclusive Under the Per Se Test ........................ 240
B.   Instant Replay: The QuickLook   Inapplicability to the
B CS  M odifications ................................................................. 241
C    Penalty on the Play. The BCS Modifications Violate
Sherman Under the Rule ofReason Test ............................... 242
*    The author thanks Professor Edmonds for his helpful comments throughout the
writing process and Professor Tofie for her extra help in his first-year legal writing courses. The
author also extends a special thanks to his grandma for the inspiration to finish this Article and
dad for introducing him to college football and the art of writing.
219

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